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by Adam Dillon

As an independent media and lifestyle company, Outsider aims to be the heartbeat of America, capturing the pulse of what matters most to our readers. We focus our content initiatives in two distinct divisions, News/Entertainment and Outdoors.


Outsider reaches more than 15 million users (15.3 million unique visitors in Feb 2021 according to Google Analytics) and more than 7 million social followers making it one of the largest audiences in the outdoor lifestyle space. The social audience is highlighted by the hyper-engaged social sites Outdoors (2 million followers), Camping Page (1 M), Love to Hunt (700k), and the flagship brand Outsider (1.6 M).

Why work with us

Outsider puts a spotlight on your creative. Our high quality content, combined with a clean and fast user-experience tells your brands story without distracting the user and diminishing your brand message. 

The Outsider platform ties it all together to supercharge your brand and drive impact: 

  • Experienced team of journalists and content creators
  • A limited number of ad impressions per page, and all viewable to the user (less than ad 3 impressions per page)
  • Does not work with content recommendation and clickbait engines such as Rev Content, Taboola, and the like 
  • Outsider has scale and depth of audience
  • Large social following (7+ million followers)
  • Our 8+ million users stick around, with an impressive 53.7% bounce rate (2020)


Email [email protected] for details on requests for proposal, pricing info, mobile, video, content hub/vertical sponsorships, events, and more.