The “NCIS: Los Angeles” actress is receiving fan support after sharing her collaboration with Seeds Concept.
Daniela Ruah is a busy woman. From playing Kensi Blye in “NCIS: Los Angeles,” to sitting in the director’s chair for a few episodes, Ruah enjoys stretching herself. Her passion for both her work and personal projects is on full display on Instagram.
Now, the actress is promoting her new fundraising project. Ruah is collaborating with Seeds Concept, a “Portuguese home textile brand.” It is a family-owned business that makes sustainable furniture pieces. The mission of their brand is to provide ethically-sourced home goods made by artisans in Portugal. Ruah feels connected to the brand because she herself is Portuguese-American.
Ruah is joining forces with Seeds Concept to raise $10,000 for St. Jude Children’s Research Hospital in Memphis, Tennessee. According to the furniture company’s website, the brand reached out to Ruah to be a part of their fundraiser.
“The Portuguese brand challenged actress Daniela Ruah to participate in a fund-raising campaign, which was promptly accepted by the actress,” it reads. “The actress chose St. Jude Children’s Research Hospital, an institution she has supported in the past and with which she identifies.”
‘NCIS: Los Angeles’ Fans’ Reactions on Social Media
The actress posted a video announcing the campaign on her Instagram profile. The video shows Ruah and her two children spending time together. The bed and pillows that they are playing with look to be from Seeds Concept. It is a sweet clip, where the actress shares the significance of each donation.
“Supporting [St. Jude] means that a family will never have to pay for treatment, travel, housing, or food,” Ruah says. “It means that the only thing a family should be concerned about is ensuring the survival of their child.”
Fans are praising Ruah’s call to action. Red heart emojis fill the entire comments section while many of her fans call her efforts “amazing.”
“This is a very admirable cause,” one fan writes.
“Thank you for being so amazing!” another says.
So how can fans get involved? It’s easy. The link in Ruah’s Instagram bio takes fans to the fundraising page. So far, the collaboration has raised $2,470. There is still plenty of time to donate, with Christmas Day being the cut-off date. Seeds Concept is hopeful that the fundraiser will make an impact.
“We believe in collective strength, and know that working together will make a difference in the lives of these children and the entire institution,” the brand writes.
Join the “NCIS: Los Angeles” actress and participate in the fundraiser to help St. Jude Children’s Research Hospital. No donation received is too small.