The Betty White Challenge: Here’s How You Can Contribute to the Icon’s Legacy

by Taylor Cunningham

People across the country are asking fans to take part in the Betty White Challenge on January 17th.

On December 31st, the world mourned when headlines broke that Golden Girls star Betty White had passed away in her LA home. The 99-year-old was only weeks shy of her 100th birthday.

In her life, Betty White’s true passions surrounded animals. The honorary park ranger made it her mission to advocate for four-legged, swimming, and feathered friends of all kinds. And she devoted her spare time to various animal rescue organizations, according to CNN.

“There isn’t an animal on the planet that I don’t find fascinating and want to learn more about,” she told Smithsonian Magazine in 2012.

For decades, White volunteered with the Greater Los Angeles Zoo Association as a trustee and chair. She also worked with American Humane. And she donated to Guide Dogs for the Blind.

And in 2005, the star anonymously donate to Audubon Aquarium to fund the transportation of penguins and sea otters after hurricane Katrina hit New Orleans. Following her death, the aquarium shared the story.

“We lost a conservationist, animal advocate, and friend,” it Tweeted. “When the penguins & sea otters were evacuated to [Monterey Aquarium] for Hurricane Katrina, Betty White paid for the plane to relocate them. She did not ask for fanfare; she just wanted to help. ‘Thank you for being a friend.'” 

The star credited her upbringing for her love of animals, once writing that her parents “were genuine animal nuts,” and adding that she was “eternally grateful” that they passed “much of that passion” on to her.

So, in honor of the late Betty White, fans across the county will make donations to the icon’s favorite cause—homeless pets.

Accept the Betty White Challange and Donate $5 to a Local Animal Rescue

Because White was only a mere 17 days short of turning one century old, fans and fellow animal activists want you to take part in a new social movement that’s circulating on Twitter.

On January 17th, everyone who accepts the challenge will donate to a local animal shelter of their choice—in Betty’s name.

“On Betty White’s 100th birthday, January 17th, everyone should pick a local rescue or animal shelter in your area and donate just $5 in Betty White’s name,” reads a post that’s circulating on Twitter. “Make her birthday the movement she deserves.”

Within six hours of posting, the Tweet had already been shared over 12,000 times.