‘Seinfeld’ Star Jason Alexander Remembers ‘Key Producer’ George Shapiro in Touching Tribute

by Samantha Whidden

Following the news that George Shapiro passed away at the age of 91, “Seinfeld” star Jason Alexander took to Twitter to pay tribute to the late producer and manager. 

“A wonderful man named George Shapiro passed yesterday at age 91,” Jason Alexander began the post. He also notes that Shapiro was a “key” producer of Seinfeld. “But more, his kindness and joyful optimism was a constant reminder to live life fully, gratefully, and with as big a smile as possible. Thanks, George.”

As previously reported, George Shapiro passed away of natural causes at his home in Beverly Hills. People reports that Shapiro was a co-founder and partner at Shapiro/West Associates. Along with playing a major part in creating “Seinfeld,” he was best known for managing Jerry Seinfeld. He also created “Comedian in Cars Getting Coffee” and “The Dick Van Dyke Show: Now Living in Color!”

Others who have paid tribute to the late George Shapiro are Norman Lear and George Carlin’s daughter Kelly. Danny DeVito (who played Shapiro in  “Man on the Moon”) also issued a statement. “George was one of the sweetest guys on the planet. We got to see that smiling face every Friday night during the Taxidays. He never missed a show.”

The National Comedy Center’s Advisory Board, of which Shapiro was a founding member, also issued a statement. “We are deeply saddened by the passing of our friend George Shapiro. Beyond his extraordinary achievements as a manager and producer who guided the careers of major comedy talent,  George was a founding Advisory Board member of the National Comedy Center. He believed deeply in our mission to celebrate and preserve comedy’s heritage, and we were thrilled to welcome him to our grand opening events. We will miss him dearly.”

Jason Alexander Recalls the One ‘Seinfeld’ Moment That Received a ‘Solid Minute’ of Laughs 

During a November 2021 interview with the “Inside of You With Michael Rosenbaum” podcast, Jason Alexander spoke about the one “Seinfeld” moment that received a solid minute of laughter. This was the “hastily written” monologue for the end of the episode “The Marine Biologist.”

“There was a solid minute or more of laughter,” Jason Alexander then recalled. “That’s a lot of laughing, where you can’t go on, you can’t do the next line, because the audience is laughing that hard? That was huge.”

According to IMDb, “Seinfeld” followed the continuing misadventures of neurotic New York City stand-up comedian Jerry Seinfeld and his equally neurotic New York City friends. The show ran from 1989 to 1998. It has nine seasons and 180 episodes. Starring alongside Seinfeld and Alexander on the series was Julia Louis-Dreyfus and Michael Richards. Others who made appearances on the show were Jerry Stiller, Estelle Harris, and Liz Sheridan.