A bundle, in Pickers’ terms, is when the hosts will throw in another item to sweeten the deal they’re making with the seller. Maybe the seller refuses to go below a certain price point, so Wolfe and Fritz make it worth the cash by throwing in another item of interest.
The “American Pickers”’ love of bundles even inspired a sort of catchphrase for the show — bundle mania. But who coined the term and started the negotiation tactic?
According to a 2014 interview with Sidewalks Entertainment, host Frank Fritz deserves all the credit. Wolfe immediately jerked a thumb at Fritz when the interviewer asked which “American Pickers” star came up with the idea to bundle.
“Bundle? That’s me, because it goes back to the five buck chuck thing,” Fritz replied in the video. “You know, you’re trying to get something for a certain price, and then you throw something else in it, and then people are like, ‘Oh okay, now I’m getting this kind of money.’ You know, it’s a bundle.”
Wole cut in with, “And I told him, as soon as you start saying bundle mania. I’m like, you gotta trademark it. Because look at Larry the Cable Guy, look at that guy, you know. ‘Ain’t scared,’ that could’ve been your ain’t scared.”
While the “American Pickers” never trademarked bundle mania, they still continue to use it in negotiations. Or at least, Mike Wolfe does, now that Frank Fritz has been fired from the show.
‘American Pickers’ Star Frank Fritz Battles Alcoholism
Fans were shocked to hear in July that “American Pickers” star and bundle master himself Frank Fritz had been fired from the show. Fritz took two years off from the show to recover from back surgery, and in that time, also checked himself into rehab.
According to “The Sun,” Fritz spent 77 days in a rehab facility in Iowa for alcoholism. He went sober for 11 months but relapsed recently for a few hours. Though he immediately got “back on track,” Fritz learned a powerful message from the temporary setback.
“I don’t think I’ll ever have a drink again. Because I don’t like the feeling anymore and some of the dumb things that I did,” the “American Pickers” star said. “Life is good and I’d like to get back into the swing of things. I wish I had done it five years ago. I would have been a different person. It was the best thing for me, and I wish I had done it sooner. Or I wouldn’t be in the position that I am right now.”
While Mike Wolfe sympathizes with Fritz’s position, he also sees a long road to recovery for his longtime co-host.
“We all do care about Frank and we want him back on the show. I would love to talk with him again, we would absolutely love to, but he just can’t get it right,” Wolfe told The Sun. “Frank is just going through a lot personally with addictions. It’s unfortunate that he’s made decisions that have made him the way he is.”