Candace Cameron Bure Opens Up About ‘Odd’ Feeling of Promoting New Movie Amid ‘Such Heaviness in the World’

by Taylor Cunningham

Candace Cameron Bure admits that sometimes her endorsements feel out of place against the heaviness of current world events. The Full House star recently opened up to her 5 million followers with a heartfelt Instagram story.

In her message, she said, “I’m not unaware of how insensitive or awkward it may look at times to be talking about a movie or clothing,” The movie she’s referring to is the upcoming continuation of her Aurora Teagarden series on the Hallmark Channel, which is set to premiere this Sunday (August 22nd).

In her candid message, she stressed that there is a lot of “division and hate” in the world. And because of that, she feels “weird” promoting her film.

She began her video by acknowledging the overwhelming political divide over the coronavirus vaccine and the Taliban takeover. She then touched on the sadness of the 7.2 magnitude earthquake that rocked Haiti this past Saturday (August 14). “I’m just praying, and my heart is heavy,” she added.

Then Candace Cameron Bure stressed that even though she personally feels the pain caused by those events, she still has a job and “a movie coming out on Sunday.” She continued, “I know this sounds like an awkward transition, but you’re gonna see my feed all full of promotional stuff.” 

The 44-year-old mother of three ended by saying that she hopes her feed can be “a happy place that you can come and kind of get a break from the world.” 

Candace Cameron Bure Shares Photos of Her QVC Clothing Line

The Fuller House member blasted Instagram users with photos of the August collection from her Candace Cameron Bure Clothing line. In the photos, she modeled the outfits, which emulate the style of DJ Tanner.

“Cue the wind, Beyonce plays softly in the background,” Bure joked in her caption. She noted that her favorite outfit was a long-sleeved striped boatneck shirt. The black and white top showed off her toned shoulders. In her picture, she paired the shirt with a pair of stone-washed, high-waisted jeans.

Even though Bure used herself as a model, she told fans that they are “going to see the clothes on different models, different body sizes and shapes.” Bure also spoke with People Magazine and noted that her pieces are all “practical” and will work for “your everyday life.”

Bure admits that ever since she was a little girl, she had loved fashion. And she said that she enjoys working with QVC because they’re so fan-forward. The company allows her to directly engage with her fans through QVC’s television network and social media sites.”What I love is that QVC really creates a connection for people.”

Fans of the clothing line should tune in to QVC on Thursday, August, 6th at 10 pm EST.