DMX’s Manager, Steve Rifkind, Says DMX is Still Alive After ‘Rumors’

by Evan Reier

After different social media accounts and publications announced DMX had died on April 8, the rapper’s manager has come out and denied reports.

A video featuring Steve Rifkind, DMX’s manager and friend, was posted by Complex Thursday evening shortly after the reports of the 50-year-old dying.

In the video, Rifkind addresses the news and asks fans and publications to stop posting the rumors.

“Everybody, please stop with posting these rumors. DMX is still alive. Yes, he is on life support but please, it’s not helping anybody by having seen these false rumors. Let the family relax for a night. You will be hearing a statement from the family sometime tomorrow. I’ve been with DMX for the past three years, so the only thing I ask is to just stop with the rumors. He is still alive and he is on life support.”

Besides being DMX’s manager, Rifkind is also the founder and chairman of SRC Records and Loud Records.

Where Did DMX Death Rumor Start?

The origin of the rumor appears to have come from comedian and actress Luenell. The 62-year-old personality posted on Instagram with what was seemingly a statement of remorse over the death of DMX. Not long after, she deleted the story post.

The front page editor for the Huffington Post, Phil Lewis, tweeted about her post with a summary.

“Yikes. So Luenell posted and deleted a IG story that DMX died and it appears outlets rolled with it.”

He adds further context with screenshots of the comedian’s story posts, the first of which was deleted not long after posting.

The first post reads: “It is over my friend is gone soar w/the [dove emoji] join the best that ever did it rip…… DMX”

Later, Luenell apparently shared a second post about it but changed her approach.

“When your spirit leaves and your organs fail you, the body becomes just a shell. One becomes wrapped in the lords arms. Thats what “I” call gone. I’m sorry to all. #DMX.”