Dwayne Johnson is looking to interact and give back to a group of people that have had it rough this past year or so — college students.
The Rock recently posted about a new contest he’s starting in collaboration with his energy drink brand. In terms of the best pairing for an energy drink marketing campaign, college students were a good pick.
The actor wrote on Twitter, “COLLEGE STUDENTS…I got something BIG … Show me your SCHOOL SPIRIT & tag #BigCanOnCampus & @ZOAEnergy. I’ll select the WINNER who will win a $5,000 prize, an epic on-campus event thrown by ZOA for YOU and your friends AND ZOA FOR YOUR ENTIRE CAMPUS.”
He also posted a video alongside the major announcement. He starts it off by saying, “This one goes out to all of my hardworking, badass students in colleges and universities across the country.”
The goal of the entire contest is for these students to film themselves with a ZOA drink while also exhibiting a massive amount of school spirit. After all these videos come in, Johnson will be responsible for picking the ultimate winner. The winner is going to get $5,000 in scholarship money for their amazing display of school spirit. In addition, he will also be sending ZOA to each and every student present on that student’s campus.
All in all, it’s an opportunity for students to showcase some stellar school spirit that’s been a little limited these past few years.
Information on ZOA Energy Drink
ZOA is a new Molson Coors Beverage. It is the latest project from the company beyond the beer market. The drink is also a collaboration between Johnson, his ex-wife Dany Garcia, her current husband Dave Rienzi, and John Shulman.
This is amongst many ventures for the actor. He has his own tequila brand, has invested in a water brand, and has had ice cream collaborations. The drink is marketed as a clean and healthy energy drink.
“ZOA is formulated to support the immune system while enhancing focus, providing pre-and post-workout hydration, supplementing amino intake and enhancing energy levels – all in a delicious drink that is an easy addition to the hustle and bustle of everyday life,” a press release explained, according to The Food Network.
Dwayne Johnson and His Daughter
In addition to spending time on business ventures and his acting career, Dwayne Johnson always makes time for his 3-year-old daughter, Tia.
The “Jungle Cruise” star recently posted a photo of himself painting his daughter’s nails as she smiles adorably at the camera. Johnson is sitting in a humorously small chair, given his massive, muscular build. He is leaning onto the table painting her nails in what looks like Tia’s playroom.
“She knows who to come to for the best ‘mani’ in town! At least these calloused dinosaur hands are good for something #sundayvibes #bestmaniintown #nodiscountsthough,” Johnson captioned the Instagram post.
Johnson is the ultimate girl dad. In addition to Tia, he is also the father to his daughter Jasmine, 5, with Lauren Hashian, and his daughter Simone, 20, with Dany Garcia.
“You can be wired, as a lot of fathers are, to fix things. Just having an expanded capacity to listen and be more tender and gentle really gave me that ability to solve whatever the issue is, but with them compared to for them,” he said to People regarding life as a dad.