Guy Fieri’s new cooking competition gives chefs the “Chance of a Lifetime” – to run their own franchise location of Fieri’s “Chicken Guy.”
Guy Fieri is one busy guy. The famous chef currently owns 14 brands and about 70 restaurants. Known for combining his love of cooking with healthy competition, the “Diners, Drive-ins and Dives” star is hosting a new show. “Guy’s Chance of a Lifetime” gives chefs a chance to win their own franchise of Fieri’s restaurant chain “Chicken Guy.”
In this new show, competitors will not be facing each other in cook-offs. Instead, they will be treating it as a 24/7 job interview, without the reality-tv dramatics.
“I’ll tell you right now, this is not your everyday, run-of-the-mill competition show,” Fieri says to The Hollywood Reporter. “No eliminations, no meaningless cook-offs each week. It’s a real deal job interview for a life-changing opportunity. The candidates on Guy’s Chance of a Lifetime have to prove that they are the best all-around talent in the food business and if they can do that, we’re in business — together.”
To showcase all of the hard work it takes to own and run and restaurant, “Guy’s Chance of a Lifetime” asks its contestants to directly study the industry. At dusk, the chefs will be learning what it takes to own a franchise. At dawn, they will apply their new skills with Guy by their sides. The chefs can not rely on their cooking chops alone – subjects like marketing and front-of-house hospitality will be major focuses.
“The pressure and stakes couldn’t be higher,” says Courtney White (president of Food Network). “It’s an intense journey and thrilling to watch.”
“Guy’s Chance of a Lifetime” premieres early on December 26th on Discovery+ before it airs on Food Network on January 2nd.
Guy Fieri’s Major Deal with The Food Network
Guy Fieri signed a new deal with The Food Network this year. The collaboration continues the restauranteur’s work developing content, as well as hosting four of its primetime shows. “Diners, Drive-Ins and Dives” is on its 40th season and over 450 episodes. “Guy’s Grocery Games” and “Tournament of Champions” are also receiving great feedback from viewers. He is the new face of Discovery+, the streaming platform where all of his shows can be watched. With over 20 production and host credits under his belt, this deal will continue until 2024.
Fieri’s main mission, however, is not to stay on television. He wants to give back to the restaurant industry.
“Nothing can replace what this kind of recognition, appearing on TV, can do for these people and their businesses … for their lives,” Fieri shares. “I need to keep doing this because it just needs to be done.”