Given the trend, this shouldn’t be a surprise. The iHeart Music Awards floundered in the ratings.
It was trounced by Law & Order: SVU and Grey’s Anatomy, two heavyweight dramas. But the iHeart Music Awards wasn’t alone in its awards ratings anguish. The Billboards Music Awards, which broadcast this past Sunday, also experienced an all-time ratings low. Every national awards show for acting or music has suffered during the Covid-19 pandemic.
The Billboard Music Awards, in contrast to the iHeart Music Awards, drew an audience of 2.8 million. That was a record low. The show on NBC lost going head-to-head with American Idol, the singing reality competition. The show drew 6.5 million, so more than doubling the Billboard Music Awards. And the Billboard show looked healthy in comparison to the iHeart Music Awards. The Grammys, which was in March, dropped to a record low of 8.8 million viewers. That was down more than half from last year.
The iHeart Music Awards, which was hosted by Usher and broadcast on Fox, had an audience of only 1.7 million total viewers.
Now, compare that number to the other shows on primetime. ABC’s Station 19 scored 4.4 million viewers. Then Grey’s Anatomy pulled in 4.1 million. Rebel, which has been canceled, attracted 2.8 million.
On NBC, The Wall produced 2.8 million. Then Law & Order: SVU (4.2 million) and Organized Crime (3.9 million) did well for NBC.
On CBS, the United States of Al scored 3.9 million viewers.
Even With a Tumble by iHeart Music Awards, Fox Still Won Key Demo for Season
Even with a ratings fiasco like iHeart Music Awards, Fox still finished first among key demo viewers, aged 18 to 49, for the TV season. That’s according to The Wrap. Thanks to shows like NCIS, CBS won for total viewers.
The iHeart Music Awards added a youthful element to the program, with a TikTok Bop of the Year trophy. It was user friendly and all based on fan votes. Last year’s show was canceled because of Covid.
The Weeknd was the night’s big winner with three awards, including Song of the Year and Male Artist of the Year.
Country stars Dan + Shay won best group from all genres.
Luke Combs won for top Country Album of the Year for What You See Ain’t Always What You Get. Combs also was named country entertainer of the year. The nominees were Blake Shelton,
Luke Bryan, Maren Morris and Thomas Rhett.
Morris brought home the award for Country Song of the Year with The Bones. Other nominees were Combs’
Even Though I’m Leaving and I Hope by Gabby Barrett. Also included — Nobody But You by Blake Shelton with Gwen Stefani and One Margarita by Luke Bryan.