In a follow-up tweet, the organization clarified its message. It said it miscommunicated its intentions to offer escapism from the COVID-19 pandemic and other social issues that plagued 2020. The organization also encouraged artists to express themselves however they wished.
The organization wrote, “We look forward to an evening of incredible music and celebration at next week’s CMA Awards. While our intentions with our social campaign was to communicate to our fans the show will offer a brief escape. We recognize that our phrasing did not convey that message. We welcome every artist’s right to express themselves.”
Originally, the organization tweeted, “No Drama, just music. It’s been a year, y’all. But for three hours next Wednesday on ABC, this is a no drama zone. More than 20 one-of-a-kind performances will help you forget the weight of the world for just a little while.”
Twitter Criticized the CMA for its Original Tweet
The CMA received backlash online for its original tweet. Several users took the opportunity to criticize the CMA for snubbing Carrie Underwood as the 2019 Entertainer of the Year. Instead. the award went to Garth Brooks.
One user wrote, “No drama? Your voters create the drama by not being fair. I understand people don’t want to hear about politics but this is a harsh wording to use.”
Another commented, “No drama? Except when you snub the most deserving artist of her awards year after year??”
No drama? Your voters create the drama by not being fair 😂 I understand people don’t want to hear about politics but this is a harsh wording to use.— Samantha (@schristine90) November 5, 2020
Especially from you guys who create drama by being unfair with the EOTY 🤭
Just need one reason to not watch. You gave me that reason.— 👀Deb👂 (@DebraA87896585) November 5, 2020
No drama? Except when you snub the most deserving artist of her awards year after year??— Jaymieee (@JimothyJams) November 5, 2020
Only if they keep their divisive politics to themselves! I quit watching the award shows because of the hatefulness from the performers.— Patricia Burt (@AngelT74) November 5, 2020