Country Throwback: Keith Urban Rocks Dallas Cowboys Thanksgiving Halftime Special in 2010

by Suzanne Halliburton

Let’s get country primed for Thanksgiving by glancing back at when Keith Urban rocked halftime of the 2010 Dallas Cowboys game.

The Cowboys playing on Thanksgiving are about as football traditional as you can get. Their Thanksgiving halftime shows are special events by themselves. You can forget about the score, good or bad, and hear a blast of something tasty to the ears.

Urban performed a decade ago. He kicked off the concert by running through fans and onto the field. Urban stepped to a stage that had been made to look like he was playing on flames. As per usual, the Cowboys cheerleaders were part of halftime.

There weren’t that many fans on the field lining the portable stage. Rather, they were reclining comfortably in the stands at massive AT&T Stadium in Arlington, Texas. Urban was shown on the monster high-def video board hanging over the field. Here’s a fun fact. when the stadium opened in 2009, the video board was the largest in the world. It has 30 million light bulbs and 25,000 square feet, according to

Keith Urban Only Spent 7 Minutes on Stage, But Huge TV Audiences Watch Thanksgiving Games

The halftime shows, despite all the effort and star power, are only a blip of concert time. Urban, wearing an orange shirt and jeans, performed for only seven minutes.

Urban sang shortened versions of three songs. They were “Days Go By,” “Put You in a Song,” and “Better Life.”

But although the time on stage is short for any performer, the Thanksgiving game and concert always draws a significant TV audience. A year ago, more than 32 million tuned into to see the Cowboys play Buffalo.

The halftime show also serves as the Salvation Army’s annual Red Kettle campaign.

Dallas has played on Thanksgiving for every year but two since 1966.

This year’s halftime performer is Kane Brown.

Past performers include Eric Church, Kenny Chesney, Kelly Clarkson, Carrie Underwood, Randy Travis, Daughtry, and Reba McEntire.