WATCH: Luke Combs Debuts Lyric Video for ‘Cold As You’

by Clayton Edwards

Luke Combs has a history of releasing chart-topping tracks. In fact, eleven of his singles have hit the top of Billboard‘s Country Airplay chart. He writes songs from his life and experiences that resonate deeply with his fans. At the same time, his rough-hewn good ol’ boy persona pulls in new listeners every day. He might just be the most influential country artist of this decade.

Recently, Luke Combs has been on fire. Just last night, he closed out the second night of the CMA Summer Jam. Combs brought the house down with his catalog of chart-topping beer-loving anthems, according to The Tennessean. Earlier today, Combs took to Twitter to announce that he just released a lyric video for his latest single “Cold As You.” This release, which comes just one day after a killer sold-out show will leave some fans wondering if Combs ever truly stops working. Check out the video below.

In the song, Luke Combs sings about drowning his sorrows in a dingy dive bar on the edge of town. So, the video borrows that aesthetic. It’s dark and looks a little gritty. As a result, watching the video feels like stepping into an old bar where they have good, cold, cheap beer, and classic country tunes on the jukebox.

The verses of the song describe the little dive bar where “broke heart fools,” go to drown their sorrows. Then, Combs sings about drinking beer that’s almost as cold as the woman who broke his heart in the chorus.

More About Luke Combs’ Latest Single

Luke Combs has an interesting way of releasing his songs. First, he plays them live and on his social media accounts. As a result, he knows which songs his fans like the best. Then, he picks his singles based on fan response. It’s unorthodox, sure. However, it has obviously worked for him. Combs is looking to score a twelfth consecutive number-one with “Cold As You,” and his fans are here for it. Currently, the new single sits at #28 after only three weeks on the Country Airplay chart.

Many of Luke Combs’ fans are already familiar with the new single.  Combs introduced the track to the world last year at his Grand Ole Opry livestream. Two weeks later, he played it for his fans on his social media platforms. Then, he showed the song to a wider audience when he performed it at the 2020 CMA Awards. After that, he included “Cold As You,” in What You See Ain’t Always What You Get deluxe album.

Luke Combs co-penned “Cold As You,” with the same team that helped him write “Beer Never Broke My Heart,” – Randy Montana and Jonathan Singleton. However, they added Shane Minor to the mix to create the ode to dive bars and cold beer.