Travis Tritt released the official video for his latest single, “Smoke in a Bar,” earlier today. This video isn’t just another cool release from one of the best country music artists from the nineties. It is a video that makes us miss the good old days. At the same time, it makes us proud to be Outsiders.
Last year, we named Eric Church’s “Doing Life With Me,” our 2020 anthem. Well, this video might just be the unofficial Outsider team music video. Travis Tritt and director David Abbott have unknowingly encapsulated the Outsider brand philosophy perfectly. We’ll get to that in a minute, though. First, let’s talk a little more about “Smoke in a Bar,” and the video itself. Then, we’ll get into why we love it so much.
Travis Tritt Delivers the Goods with “Smoke in a Bar” Video
Before we get into what makes the single and its video so good, go ahead and check it out.
Travis Tritt is taking us way back with both the sound and lyrics of “Smoke in a Bar.” It’s pure, silky-smooth nineties country. At the same time, we’re so far away from the days he’s talking about in the track. The good old days when you could let your kids run free and you didn’t have to lock the door at night. Those days when there was no twenty-four-hour news cycle and social media wasn’t even a twinkle in Tom’s eye are long gone and we sure do miss them. Personally, I also miss the times when country music on the radio sounded like this.
These days, good new outlaw country music is hard to find. At the same time, it seems like you have to work really hard to enjoy the simple things in life. With how fast the world is moving today, it’s hard to find time to take it all in. Travis Tritt does a wonderful job pointing that out in both the song and the video.
The video itself is stunning. Travis Tritt put together one heck of a team to bring “Smoke in a Bar” to life. This might be the most well-made music video that has come out in years. For instance, there’s an absolutely breathtaking sequence that starts at about the 3:25 mark. It starts with a stupendous drone shot of a sunset over the water. Then we come in close and see Travis Tritt just enjoying the view. The whole video is gorgeous, but those shots are jaw-dropping. Our hat is off to whoever worked cinematography on this thing.
The “Smoke in a Bar” Video Encapsulates the Outsider Brand
Travis Tritt’s latest video isn’t just incredibly well-made. It has a beautiful message. You don’t need a secret decoder ring to see it, either. The Grammy-winning country legend puts it all on display.
That doesn’t come as a surprise, though. Tritt has always been a little bit of an Outsider himself. Back in the early nineties, the Nashville press tore him apart over his song “Put a Little Drive in Your Country.” He learned early on that there’s a cost for doing things your own way. He also learned that there’s a community that will accept you, too. We feel that.
In the “Smoke in a Bar” video, Travis Tritt jumps on his hog and cruises around town. He stops at a café for a cup of Joe then heads over to the local garage to get some work done on his bike. After that, he heads out to the waterfront. However, on his way there he stops to help a family change a flat tire. It’s really just a day in the life of a good ol’ boy.
The thing is, Travis Tritt encounters people of diverse class and race distinction along the way. To him, though, that doesn’t matter because they’re all part of his community. He shows love and respect to everybody along the way, because that’s what you do.
Here at Outsider, we don’t care what race you are, or where you’re from, or what faith you practice, if any. Good people are good people and that’s all there is to it.
The end of the video really puts the cherry on top. Travis Tritt rolls up to a bonfire surrounded by friends. Everybody is having a good time. They’re enjoying the outdoors, and more importantly, the kinship and comradery of the moment.
Above everything else, that’s what we’re all about. We want to be the bonfire you roll up to. That circle where everyone can feel at home. You’re all welcome here. Pull up a chair, put another log on the fire, and get comfortable. We’re all Outsiders here, so you’ll fit right in.
Travis Tritt’s upcoming album “Set In Stone,” drops May 7th.