Whether annoying or funny, “Storage Wars” star Dave Hester’s “Yuuup!” was a mainstay on the popular A&E show for 12 seasons.
The star said he used to be a bid catcher at an auction house 31 years ago. The 57-year-old Hester knew he had to be distinct enough for the auctioneer to hear him, so that’s how he came up with his catchphrase, according to the website Online Storage Auction.
And when fans throw it back at him every day and all day, he knows his brand is good for the show and business. Hester currently operates through his website and other selling mediums like eBay.
“Storage Wars” is now in its 14th.
Former “Storage Wars” Star Still A Swell Guy
Hester would often get into it with other show competitors, including Darrell and Brandon Sheets. But the man dubbed The Mogul for show purposes did have a way about making a name for himself.
Hester went on to say, “The other cast members can’t even tie their shoes let alone brand themselves.”
Well, Hester has had a point. The dude wears his “Yuup!” hat all over the place. He’s had a specific Yuuup! Website at one point and sold T-shirts, hats, and mugs on it.
Tuesday Nov 2nd at 10AM Estate Auction North Tustin, CA with Dave Hester Auctioneer! Please see details at https://t.co/2polNw2CIW See you there! YUUUP!— Dave Hester (@davethemogul) November 2, 2021
By December 2012, folks tired of his bubbling personality, and show producers fired the man. Hester responded with a wrongful termination lawsuit. A judge dismissed part of the lawsuit in March 2013.
According to Looper, however, Hester couldn’t keep his catchphrase protected. The website noted that the auctioneer went after rapper Trey Songz in 2011. Songz sent a letter to the “Storage Wars” star, telling him to stop using “YUUP!” on the show and with the merchandise. The rapper had used his catchphrase since 2009 but didn’t trademark it.
Reportedly, both A&E and Songz settled privately with Hester over the lawsuits.
“Storage Wars” Star’s History of Auctioning
Before getting involved in the show, the son of a lifelong Marine took to his parents’ auction skills. The family would go to auctions, estate, and garage sales to provide additional income after Hester’s dad returned from Vietnam in 1969.
Hester pursued his parents’ business lifestyle in 1978, attending auctions and buying tools and stuff to sell around two military bases in the Orange County, Calif. area.
When “Storage Wars” began, he owned Newport Consignment Gallery in Costa Mesa and the Rags to Riches thrift store but closed them in 2011.
In the early 1990s, Hester later started buying a local auction house before becoming an auctioneer in 1992. Hester states on his website that he bought and sold millions of dollars worth of merchandise every year.
His current business website, Dave Hester Auctioneer, is more straightforward. It lists his upcoming storage auction appearances and services in the California area.