While Yellowstone has been greenlit for a fourth season at Paramount, the studio’s recent rebranding may place the popular TV show in danger.
Fans haven’t had to worry about Yellowstone’s fate. The show is continuing into a fourth season after a riveting season 3 finale. Indeed, the modern western is firing on all cylinders and shows no signs of slowing down. So what has fans worried that the show is in jeopardy moving forward?
Come to find out, Paramount will be switching its studio focus to “made for television films”. Variety reports they’re so dedicated to this, in fact, that they’re rebranding to the Paramount Movie Network. What’s more – the studio is “promising” to land big-name stars for these films.
So where does this land Yellowstone in Paramount’s future?
Thankfully, the show is such a hit for them in recent seasons, that Yellowstone has been factored into future studio plans.
As a result, the show will now be a “cinematic experience.” Paramount is considering “possibly programming two episodes in a single night with limited commercial interruptions.”
In fact, the numbers Variety puts forward for Yellowstone are so impressive, that the show itself may be the reason for the entire network rebranding. Variety reports:
“Yellowstone” has proven to be a significant script-success story for Paramount Network. The show regularly draws an audience of 5-6 million viewers in the Nielsen Live+7 ratings, though it also over-indexes with viewers over 50. The show’s Season 3 finale drew a whopping 7.6 million viewers in Live+3, marking not only the most-watched episode of the show to date but also the most-watched telecast in network history. Including simulcasts and encores, the Season 3 finale drew 10.7 million viewers.”Variety
Other shows, however, will not be so lucky. Paramount’s success with scripted shows and big-name stars (a’la Kevin Costner) means the opposite are on the way out. Unscripted shows “Ink Master, “Wife Swap,” and “Battle of the Fittest Couples” will reportedly be canceled.
Thankfully for Yellowstone fans, however, the studio rebranding turns out to be a blessing – and not a curse.