WATCH: ‘Dirty Jobs’ Star Mike Rowe Updates Fans About ‘Work Ethic Curriculum’ He’s Creating

by Robert Davis

Are you ready to work? Just in time for Independence Day, Mike Rowe gave fans an update on the “work ethic curriculum” he’s creating.

Rowe loosely announced the program last week on his podcast “The Way I Heard It.” Since then, he said he has been hard at work developing the instructor resource guide for the program. The hefty book is nearly complete, he said. However, it just needs some final tweaks before it is released.

“I know this will be a hard sell in some areas,” Rowe said in an Instagram post. “But, look, this is not political. This is a completely agnostic, nonpartisan attempt to introduce these old qualities back into the conversation. You know, all things that make certain people say okay, Boomer.”

Mike Rowe Wants to Put America Back to Work

Four pillars uphold the program’s 12-point value system. The pillars include work ethic, personal responsibility, delayed gratification, and a positive attitude.

A 12-point system called the “SWEAT Pledge” supports these pillars. Some examples include agreeing that there is no such thing as a “bad job.” Similarly, “any job can be done with passion and enthusiasm.”

Rowe is developing the curriculum alongside Koch Industries and the Charles Koch Foundation. WSU Tech and the National Coalition of Certification Centers (NC3) are also program partners.

People who are interested in participating in the program can apply for a scholarship through the program’s website. Scholarship award winners are announced in July each year.

According to the program’s website, it is currently bring piloted in some post-secondary schools across the country.

“These are hardworking men and women who will keep the lights on, water running, and air flowing,” the scholarship website says. It also says that the people who “bust their asses day in and out” are “the people we want to reward.”

‘Dirty Jobs’ Done Dirt Cheap

Mike Rowe’s “work ethic curriculum” isn’t the first step the former “Dirty Jobs” host has taken to support the skilled trades industry.

According to his foundation, Rowe began mikeroweWORKS in 2008 to fight against America’s “declared war on work.” To fight against this perceived loss of respect for hard work, Rowe has awarded over $5 million in scholarships. These awards have gone to thousands of recipients and have also supported nearly 20 skilled trades industries, according to the foundation’s website.

“Pop culture has glorified the ‘corner office job’ while unintentionally belittling the jobs that helped build the corner office,” the foundation’s website reads. “As a result, our society has devalued any other path to success and happiness… The push for higher education has coincided with the removal of vocational arts from high schools nationwide. And the effects of this one-two punch have laid the foundation for a widening skills gap and massive student loan debt.”