Behold the ‘Beernament’: Miller Lite Is Selling a Christmas Ornament You Can Drink Beer From

by Maggie Schneider

Miller Lite brings beer lovers a brand new product for the holidays. Have a cold one and trim your tree with the “Beernament.”

The holidays are here, and holiday lovers are trimming their Christmas trees. It is a tradition that my mom and I share. Every year, we choose a new ornament to add to our collection. One year, I went to a Christmas market in Chicago and surprised my mom with a glass-blown snowflake. These are always special times.

Now, Miller Lite is getting in on the holiday action. The beer company just launched its “Beernament,” a holiday ornament that you can drink from. The ball-shaped can is easily filled with Miller Lite beer and acts as a koozie. It can also be hung on the tree once it is empty. Sofia Colucci, Vice President of Miller Family of Brands, is excited about the fun product.

“We know that people are looking forward to more intimate holiday celebrations this year, which means more Miller Time with close friends and loved ones,” she says. “Our Beernaments are not only hilarious, but a great way to keep the holidays bright for beer lovers everywhere, from drinks to decor.”

Reactions to the ‘Beernament’

The holiday-themed product is a good marketing strategy for Miller Lite. Although, some fans are wondering why the ornaments don’t come with beer included. Nonetheless, comments are flooding in.

“I feel as though this is a challenge to fill the entire tree with ML ornaments,” one fan comments.

“Oh man!! Gotta find a box or two for our tree and festivities!!” another says.

Beer drinkers can purchase a six-pack of “Beernaments” starting today at 3 pm EST while supplies last. We have a feeling these are going to sell out immediately. More information should be posted on their website soon.

Heineken’s Free Beer Campaign

Miller Lite is not the only beer brand that’s in the Christmas spirit. Heineken is offering free personalized boxes of beer for those waiting on their gifts to arrive. The placeholder box fills the void that supply-chain issues are causing this season. An increase of late packages and unavailable items inspired the company to begin this campaign.

John Egan, Heineken’s U.S. brand director, talks about the promotion.

“With our iconic green bottles and red star, Heineken has always been a popular beverage choice around the holidays,” Egan says. “With this promotion, we’re aiming to build on that brand affinity and help our consumers make the most of a bad situation and hopefully even spread some cheer this holiday season—over beers, of course.”

I’m personally excited to see all of these fun Christmas campaigns. Which one is your favorite?