It’s a tale as old as time. You’re trying to watch your carb intake and your waistline, but the sweet suds keep calling your name. So, you have a tough decision to make. Doing some twelve-ounce curls sounds like a great workout plan. On the other hand, they call that thing your Uncle Terry has been hauling around since the eighties a “beer gut,” for a reason. It’s tough to find the balance. However, it looks like Anheuser-Busch is set to make it easier with a new 0 carb Bud Light.
According to a CNN Business report, the new beer is called Bud Light Next. Andy Goeler, VP of marketing for the brand, said that the new offering is light, refreshing, and clean with a hint of citrus. It sounds like they’re veering into IPA territory. So, don’t go dropping a pickle in this 0 carb beer until you’ve tried it.
If you’re into checking the nutrition facts on a beer before you pop the top, Bud Light Next will feel at home in your fridge. It clocks in at 80 calories per can. According to CNN, that’s 30 fewer calories than a normal BL. So, if you’re looking to have a liquid lunch, you can fit a few in without any worries. However, don’t let the lack of carbs fool you. The new brew is still 4% ABV. So, it’s comparable to its predecessor and competitors in that aspect.
However, like many healthier options, Bud Light Next isn’t going to be as cheap as its predecessor. You’ll be able to pick it up in six and twelve packs of bottles and cans. However, you’ll pay a little more at the register. So, you’ll have to decide if 0 carbs and fewer calories are worth the extra cost.
The Right Time for Bud Light Next
Goeler said that Bud Light Next is part of their brand’s desire to keep “evolving and innovating,” to keep up with the ever-changing market. In recent years, consumers have collectively decided to ditch carbs. This led to the success of hard seltzers and other low-carb beers. So, this 0 carb option feels like a natural progression.
The fact that consumers are looking for healthier or lower-carb options isn’t the only reason it’s a good time for Bud Light Next to hit the market. Beer sales have been on a steady incline since 2020. The pandemic spurred consumers across the country to reach for a cold can of suds. CNN posits that this uptick in sales is due to beer’s brand recognition, low price, and constant market innovation. However, as someone who keeps a fridge stocked with beer, I think it had a lot to do with day drinking our way through a collective existential nightmare. But sure, brand recognition is nice, too.
Keep your eyes peeled for Bud Light Next wherever you pick up your suds.