Iowa Farmer Named To 2022 Forbes 30 Under 30 List

by Kati Michelle

Chances are, at some point in your life, you probably heard about the Forbes “30 Under 30” list. Ultimately, it’s an honor awarded to thirty different people under the age of thirty years old who made some kind of notable contribution to society over the past year. This year’s prestigious list is gaining attention because it recognized a job that tends to get overlooked: the farmer.

That’s right. Seventh-generation Iowa farmer Mitchell Hora just joined the Forbes list under the Social Impact category. In the past, it has featured the likes of Miley Cyrus and LeBron James as well as the CEOs of companies like Bumble (a dating app), Spotify (a music streaming service), and Robinhood (a stock-trading app).

America Runs On… Farmers

When you hear “America runs on,” what do you think of? If you’re from the east coast, you probably filled in that blank with “Dunkin” as part of “Dunkin’ Donuts.” But the truth is that America runs on the hard work of farmers all across the country. So, what do we need to know about this Mitchell Hora guy?

His bio tells us all that we need to know. Hora hails from Brighton, Iowa from a long line of farmers himself. He founded the Continuum Ag company back in 2015 in order to help farmers tackle all things related to soil health. Then, more recently, his company launched a product that furthers this goal. It’s called TopSoil and helps farmers gain more knowledge about their environment, which then helps them earn more profit as a result. The product already finds itself in nearly 40 states and 14 different countries across the world.

Hora now finds himself involved with one of the largest private soil health databases in the world.

Why Soil Matters and Why You Should Thank a Farmer

Are you a fan of droughts and floods? Didn’t think so. And you know who/what you can thank for preventing them? Farmers and their soil. We need healthy soil to store water, filter it, and ultimately sustain the crops that go on to sustain our whole population. We quite literally cannot live without it.

That’s a whole lot of pressure for a not-so-easy task. And it’s easy to forget that only 2% of Americans actually tackle that job day in and day out. So make sure to thank Mitchell Hora and then go support a local farmer.

Other Categories That Forbes Recognizes

The Forbes categories seem to expand every year. In addition to Hora’s social impact category, there’s pretty much anything you can think of. They’ve got music, marketing, science, entertainment, and games. And that’s not even half! Other categories include media, art, manufacturing, enterprise, technology, and sports.