While some vodka might come from potatoes, no one expected brands to boast this ingredient as the main flavor profile. Still, Lay’s has released their own line of potato chip vodka that had junk food addicts racing to the liquor store. And at just $40 a bottle, these salty-snack lovers still had enough in their wallets to pick up a bag or two of the real deal, too.
Eastside Distilling in Portland, Oregon joined forces with the major chip company to create the new flavor. According to Brobible, the distillery blended its potato vodka with one of their small-batch runs that laced in the classic Lay’s flavors. The bottle, itself, features the iconic potato chip brand lettering. However, the label still made it clear that the spirit came from Portland’s favorite distillery.
You might wonder what kinds of cocktails that this potato chip vodka could support, but if you look at it from the stance of its flavor profile instead of its snackfood name, there are actually a ton of possibilities. The buttery aroma and “crisp, clean” taste of the spirit offers the perfect balancing component to much sweeter ingredients, like say, butterscotch Schnapps or caramel-flavored vodka. Pairing these kinds of flavors in a salty-and-sweet concoction utilizes the strange spirit without overwhelming the tastebuds. Garnish with an actual Lay’s potato chip, and you have yourself an Instagram-worthy mixology project.
Unfortunately, Eastside Distilling already sold out of the potato chip vodka. However, you can check out the unique label and design here.
Potato Chip Vodka Isn’t the Only Salty Spirit Available
Meanwhile, other food and snack brands have also tried their hand at smartly flavored spirits. Arby’s came out with a spirit similar to the potato chip vodka not too long ago. And the result was an instant hit.
Besides the fast-food chain’s meaty sandwiches, junk-food fanatics flock to the drive-thru for Arby’s famous curly and crinkly-cut fries. And last month, the chain restaurant released the Crinkly and Curly Fry Vodkas for just short of $60.
They even released an announcement on Twitter regarding the new product.
According to Yahoo! News Arby’s chief marketing officer Patrick Schwing commented on the release of their limited-time products.
“Though we’ve mastered the art of drive-thru fries, we wanted to take it one step further – by making them 80-proof,” Schwing noted. “Being a potato-based liquor, this limited-edition vodka is infused with crinkle and curly fry flavor so Arby’s fans can enjoy our menu from bag to bottle.”
Like Lay’s, Arby’s paired up with a distillery to create the crave-able concoction, and the products sold out soon after they became available. For cocktails, the fast-food chain listed some Bloody Mary recipes that would perfectly highlight their spirits.