Sam Adams Announces New Fall Beer Lineup

by Amy Myers

“Der Oktober kommt,” Sam Adams announced on Instagram. The literal translation of the phrase is “October is coming,” but we know that really means “Your favorite fall beers are back.”

Despite the fact that its name comes from one of the U.S.’s founding fathers, Sam Adams is one of the leading brands in German beer. Naturally, the company always comes out with the best beers to celebrate Oktoberfest. Part of that celebration is introducing the 2021 fall lineup. Here’s what you have to look forward to once the leaves begin to fall.

Ring in Oktoberfest with These Three Varieties

OctoberFest: Continuing its tradition, Sam Adams is bringing back the annual addition of the OctoberFest märzen style beer. This variety uses four different malts to create that smooth, almost creamy taste that Sam Ad-vocates crave. Along with its gorgeous, amber red hue, the OctoberFest beer is the perfect way to welcome the cozier months of the year.

Jack-O: Calling all pumpkin heads: This beer is for you. Thanks to popular demand, the Jack-O pumpkin ale is back from last year to give beer drinkers that perfect mix of sweet and wheat. Each sip finishes with a taste of those signature spices like nutmeg and cinnamon, satisfying your thirst and sweet tooth all at once. Even as Oktoberfest winds down, Sam Adams gives you a reason to look forward to the spooky season. Grab it before it’s gone with the rest of the fall varieties.

Festbier: Looking to try something new this coming season? Get excited for Sam Adam’s new Festbier smooth lager. The brand calls the new addition to its fall lineup “a little more malty” and “a little more hoppy” and the perfect way to celebrate another successful harvest of barley and hops. You can find this variety, OctoberFest, Jack-O and Boston Lager in Sam Adam’s specialty combo pack, called “Sweater Weather.” Sounds like the perfect pack to bring to a cool-weather campfire!

Sam Adams Is Sending Fans to Munich, Germany for Oktoberfest

Along with the new fall lineup, Sam Adams has another piece of exciting news for fanatics. In true Willy Wonka fashion, Sam Adams has hidden five “Golden Ticket” bottles in their specially-marked 12-packs of OctoberFest beer. While fans won’t win the rights to the beer brand, they win a trip to Munich, Germany for four at the real Oktoberfest in 2022.

If the smooth taste of the long-anticipated, märzen-style beer wasn’t enough to get fans to buy a 12-pack, Sam Adam’s new contest certainly will.

Buy yours while they’re still on the shelves and celebrate in authentic German fashion. Grab your Lederhosen, Stein and a bottle of Sam Adams while the festival continues all month long. Don’t forget the pretzels, too!