HomeNewsActivist David Hogg Quits Pillow Company Intended to Put Mike Lindell’s MyPillow Out of Business

Activist David Hogg Quits Pillow Company Intended to Put Mike Lindell’s MyPillow Out of Business

by Josh Lanier
(Photo by Emma McIntyre/Getty Images)

David Hogg, Parkland High School shooting survivor turned political activist, said he is “stepping away” from his pillow company. Hogg and others created the Good Pillow company with the hopes of putting Mike Lindell’s MyPillow out of business.

Lindell, an ally of former President Donald Trump, has repeatedly said that President Joe Biden stole the election. Though, Lindell hasn’t put forth any evidence. Tech entrepreneurs William LeGate and Hogg came up with the idea for the company on Twitter in February. It was in direct reaction to Lindell’s constant media attention and conspiracy theories.

Hogg, 20, announced Sunday he was stepping away from the company for personal reasons. Those being he wants to focus on his studies at Harvard and “advance the gun violence prevention movement.” He said the company will continue to move forward with the original team he helped assemble. The company is still taking pre-orders on its website and Twitter.

David Hogg is a survivor of the Marjory Stoneman Douglas High School shooting on Valentine’s Day 2018. Seventeen students were killed and 17 more injured in the attack. After that, he and several other students from the school organized efforts for stricter gun laws. Most of those were unsuccessful, but Hogg became one of the most outspoken members of the group and one of its most recognizable.

When it was first announced, Mike Lindell said he wasn’t worried. In fact, Lindell said he welcomed the competition.

He told Axios competition was healthy for any business.

“Good for them,” he said, “… nothing wrong with competition that does not infringe on someone’s patent.”

What Lindell thinks of Hogg’s latest move is unclear. Nearly all social media sites banned him for spreading misinformation about the 2020 election results.

More Stores Pull MyPillow From Shelves

Lindell upped his advocacy for Trump following Biden’s Jan. 20 inauguration. Since then, stores have been pulling MyPillow products from their shelves and websites over Lindell’s controversial stances.

Lindell believes — and claims to have proof that he hasn’t produced — that Biden, with the help of a voting machine company, stole the election. That firm, Dominion Voting Systems, is suing Lindell for $1.3 billion for damages for some of the claims he made.

On top of that, Sam’s Club, Kohl’s, and Bed Bath & Beyond, pulled the pillow brand from their stores in January. Others told the company they planned to stop selling the brand as well. It appears now, Costco has followed suit, Yahoo reported. Lindell told Yahoo he expected to take a hit of about $65 million last year, but believes he can make that up with direct-to-consumer marketing and sales.

So far, more than 100,000 people have asked other retailers Amazon and Walmart to pull the pillows as well.