William Darrell “Bubba” Wallace Jr. has now entered into a sponsorship deal with DoorDash. The partnership extends to the design of his iconic race car for future races.
The Bubba Wallace DoorDash Announcement
The famed race car driver shared the news on Friday August 14) via social media. He posted a video of a DoorDash delivery driver delivering promotional materials. Wallace then pulled out a mini version of his racecar. “Alright now this is something I can definitely get behind,” he said. “Bubba X DoorDash, let’s get it, baby!”
He then previewed his new No. 43 race car in the DoorDash red. “Every flavor welcome,” the side of his car reads. McDonalds and ALSCO, Cash App, 3M and Goodyear also have stickers on his car.
“Biggest deal, one of the things I’ve been praying for for a really long time,” Wallace told NBC Sports. “So these last couple weeks, we’ve announced a lot of new partnerships coming in — DoorDash, Columbia, Beats. I’m just a walking ambassador right now, but I love it. Very thankful for all these companies and organizations to want to be a part of this journey.”
Furthermore, the food delivery company will make its race debut at the NASCAR inaugural weekend on August 16. The event will take place at Daytona International Speedway Road Course. DoorDash will serve as Richard Petty Motors’ primary sponsor for seven NASCAR Cup races.
Watch the video, below.
Earlier this week, Wallace signed onto a multi-year deal with Columbia Sportswear.
“It wasn’t the (activism) that stood out for us, it was that he grew up in the outdoors,” Columbia President Joe Boyle told The Associated Press. “Some of his favorite pastimes include photography, hiking, biking and golf.
“With COVID there’s not a lot of sports that have been on and with popular culture and everything Bubba has stood up for,” he continued. “We had really been watching him as he rose to national attention.”