Budweiser Wants to Put Your Dog on a Beer Can with New Competition

by Jennifer Shea
Alex Tai/SOPA Images/LightRocket via Getty Images

During the dog days of summer, Budweiser employees will be working to put one lucky pup’s face on millions of beer cans.

The beer company is holding a competition to determine which dog’s face will be on Budweiser cans this autumn. The new promotion is called “Pupweiser.” And it’s targeting beer drinkers who own dogs – two groups who may overlap significantly.

Budweiser announced the competition on social media. It also said it’s donating to a Massachusetts-based charity, the Pets & People Foundation, as a way of giving back. The foundation provides therapy pets to nursing homes, assisted living homes, halfway houses, children’s and senior daycare centers.

“Your dog’s pawfect face could be on millions of Bud cans sold across the country this fall!” the company posted to Facebook. “Reply with your favorite dog pic using #PupweiserContest to enter. While only one pup will get the crown, in honor of all dogs who enter, we’re donating to Pets & People Foundation, Inc.”

Budweiser is also accepting submissions through its Twitter and Instagram accounts, per WCBD. Dog owners just have to post a picture of their pup with the hashtag #PupweiserContest. The contest runs through May 8.

Budweiser experts will whittle the contestants down to four. Then, from May 10 to May 12, everyone can vote on those four. Budweiser will announce the winner on May 14. That dog will appear on Budweiser’s special-edition holiday cans. The cans will come out this autumn.

See the full contest rules at Budweiser.com.

Budweiser Offers Free Beer After Vaccination

Until May 16 or while supplies last, U.S. residents of drinking age can also go to ABeerOnBud.com. With proof of vaccination, they can then enter the “Reunite with Buds” beer giveaway. (Budweiser had 10,000 free beers available at the start of the contest in April.)

Residents of Alabama, California and Texas cannot enter the giveaway, USA Today reports. And in order to enter, people have to be members of the My Cooler Rewards program.

Winners get a $5 debit card that they can use to buy one beer. Vice President of Marketing Monica Rustgi told USA Today that Budweiser is “helping pave the path for friends to safely reunite at bars and restaurants.” The company wanted to encourage people to get the vaccine, she said.

“As one of America’s biggest brands, we felt it was important to take a stand on this issue and encourage people to get a vaccine so we can all gather together again,” Rustgi said.