Burger King is looking to do its part to combat climate change by tweaking cow’s diets. The fast-food chain claims a diet change can reduce daily methane emissions by about 33%.
As a by-product of their digestion, cows emit methane that contributes to climate issues. The Environmental Protection Agency reports that the agriculture sector made up 9.9% of total U.S. greenhouse gas emissions in 2018, according to ABC News. Of that amount, livestock emissions account for more than a quarter of emissions.
On Tuesday the restaurant chain released a new campaign with viral sensation Mason Ramsey. The over-the-top clip shows the young twangy crooner singing about how cow burps and farts contribute to gas emissions.
Burger King: What’s Different About the New Diet?
On the company website, Burger King explains the specific steps in changing the cow’s diets. “We found that by adding 100 grams of dried lemongrass leaves to the cows’ daily feed, we were able to see a reduction of up to 33% on average of methane emissions during the period the diet was fed (the last three-to-four months of the cow’s life in the case of our research),” the company states.
Also on Tuesday, Burger King introduced the Reduced Methane Emissions Beef Whoppper. The new menu item is available while supplies last at select restaurants in New York, Los Angeles, Austin, Portland, and Miami.
Burger King isn’t the only major chain to take measures to fight climate change. In 2018, McDonald’s shared plans to cut greenhouse gases. The fast food franchise tweaked the way it produced Big Macs and Quarter Pounders. At the time, McDonald’s announced the company expected to prevent 150 million metric tons of greenhouse gas emissions from being released by 2030.
[H/T ABC News]