Dan + Shay and Justin Bieber performed “10,000 Hours” during Wednesday’s CMA Awards show. The country duo and Bieber performed the song socially-distanced on stage at an empty Hollywood Bowl in Los Angeles. The performance featured little theatrics, leaving the focus on the stellar vocals from Bieber and Shay Mooney.
Meanwhile, Dan Smyers carried the song on a grand piano.
This wicked performance featured the first time the trio performed the song live. While Dan + Shay have performed it before, once, actually at Bieber’s wedding to Hailey Baldwin Bieber, the three had not yet performed it together before tonight. The song received nominations for three awards including single, music video, and musical events of the year.
Justin Bieber: the Newcomer to Country Music
While Justin Bieber may be new to Country music, he is no stranger to awards ceremonies. For his same collaboration, Bieber received nominations for four ACM awards his year. Many country music fans hope to see more Nashville collaborations for the pop sensation.
The implementation of pop stars like Bieber bodes well for the country music industry. The genre will only grow in popularity if they continue to bring in big names from other genres. Country music saw the same kind of boost in popularity when other rap artists teamed up with country stars. For instance, when Lil Nas X collaborated with Billy Ray Cyrus, a country music song sat atop Billboard 100 for a record 17 weeks in a row.
The New Way of the CMA Awards
There is a first time for everything, and the CMA Awards this year showed firsts in many categories. The COVID 19 restrictions forced the ceremony to do everything differently. While this likely will not remain once life returns to normal, it certainly provided some interesting opportunities.
For instance, this ceremony was the first to have someone perform live in Australia for the ceremony. Keith Urban performed “God Whispered Your Name” from his household in Australia. This year also featured the first time the awards ceremony had no sitting audience.