Another soda is getting the boot from Coca-Cola only a year after its debut. We hope you weren’t feeling tired today…
A little over a year ago, Coca-Cola debuted its energy drink variation, Coke Energy. The company has recently announced that it is pulling the plug on the Coke-energy-drink hybrid in North America, reports CNN Business. So, if you were a fan of the concoction, maybe start stocking up because they are going to disappear from shelves soon.
Four different types of the energy drink were sold across North America, including Coke Energy, Coke Energy Zero Sugar, Coke Energy Cherry, and Coke Energy Cherry Zero Sugar.
Coca-Cola branded themselves on creating the drink with guarana extracts and B-vitamins. Furthermore, the beverage has 114 mg of caffeine per 12-ounce serving. In comparison, a 12-ounce can of regular Coke has about 34 mg of caffeine.
In January of 2020, Coca-Cola gave birth to the power-up, right before the pandemic had the world take a pause at busy work life. This had people hitting the snooze button on their alarm clock and not cracking open an energy drink to binge-watch Netflix. The pandemic proceeded to throw a wrench in the beverage giant’s marketing plan.
In a statement, Coca-Cola said that it would be discontinuing the drink to focus on the staples. These brand staples include caffeinated sparkling water and traditional sodas.
“An important component to this strategy is the consistent and constant evaluation of what’s performing and what’s not,” said the company. “As we scale our best innovations quickly and effectively, like AHA and Coca-Cola with Coffee, we need to be disciplined with those that don’t get the traction required for further investment.”
While Coke Energy is halting sales in North America, it will continue its sales in other parts of the world. So, if you were a fan of the drink, consider making a pen pal overseas. Maybe they can ship you some Coke Energy drinks!
Just last year, Coca-Cola announced it would be axing around 200 brands under the company’s umbrella. This is nearly half of their merchandise portfolio. Furthermore, this drastic downsize allows the beverage company to focus on the products that are generating the most money.
Some drinks that will not live to see another shelf are Zico coconut water, Tab, and Odwalla juices.
Here we would usually say to pour one out for our fallen comrade, but supplies are already dwindling. There is no need to waste the liquid gold at this time!