Country Throwback: Toby Keith Performs Dallas Cowboys Thanksgiving Halftime Show in 2003

by Suzanne Halliburton
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Toby Keith, who has lauded the Dallas Cowboys with his music, entertained their fans and a national audience back in 2003 with a halftime concert celebration of Thanksgiving.

Keith performed at the old Texas Stadium in Irving. It sported a cool open roof. Local fans used to say it was so God could watch his favorite team. The stadium was torn down when the Cowboys switched Dallas suburbs and moved to Arlington.

Keith sang from a stage, which was covered with a giant blue star. The Cowboys cheerleaders were part of the concert. They put on cowboy hats and sparkly silver chaps as they danced to Keith’s music. There were other dancers and cheerleaders who covered the field, doing a giant line dance.

There’s always a patriotic feel to Keith’s music. During his halftime performance, he saluted U.S. troops. The United States had invaded Iraq eight months before.

Keith’s halftime setlist was “Beer For My Horses,” “How Do You Like Me Now!” and “Courtesy Of The Red, White And Blue (The Angry American).”

Dallas has played on Thanksgiving for every year but two since 1966. Cowboys owner Jerry Jones has turned halftime into big entertainment. And the show is used to kick off the Salvation Army’s Red Kettle campaign.

“I’ve seen the Salvation Army in action, and I can tell you the work they do is amazing — they have made a tremendous difference in the lives of so many people in need,” Keith said.

Toby Keith Didn’t Sing His Song About the Cowboys

What’s weird is Keith didn’t include an obvious song. Remember his debut single “Should’ve Been a Cowboy?” That was in 1993.

Months after he released the song, he redid the video. He made it a tribute to the Dallas Cowboys, the reigning Super Bowl champs. The video featured a montage of Cowboys highlights.

By 2003, Keith had more recent work to perform. But, considering we’re talking about classic Cowboys, here’s a look at his video.

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