Dolly Parton Selling New Products at Hobby Lobby

by Katie Maloney
dolly-parton-selling-new-products-hobby-lobby

Who wouldn’t want Dolly Parton in their kitchen? Well, her latest collaboration with Hobby Lobby can make that happen.

Country legend Dolly Parton is bringing her southern hospitality to Hobby Lobby. Her new kitchenware series features bowls, tea kettles, plates, and more. Most items are decorated with either guitars, butterflies, flowers, or a combination of all three. It’s perfect for any Dolly Parton fan getting ready for Spring. Dolly recently teased her new line on Instagram. She shared a photo of some dish towels from her line. The towels read, “If you see someone without a smile, give them yours.”

Along with the photo, Dolly wrote, “From my heart to your home. Stop by @hobbylobby for some special kitchenware items from yours truly!”

How Are Fans Reacting To Dolly’s New Hobby Lobby Line?

Fans expressed mixed reactions to Dolly’s new collab with Hobby Lobby. Some fans are delighted to see affordable products in big-chain stores. One fan commented on Dolly’s post, “I need them all! You’re the best.” Another fan jokingly tagged a friend and asked, “errrr why don’t we have these?” Another fan was quick to pick up as much as they could. They wrote, “Already purchased half of it last week.”

However, due to controversy surrounding Hobby Lobby, some fans voiced disappointment in Dolly for teaming up with the brand. One fan wrote, “@hobbylobby? As a queer woman, I just can’t. No matter how much I adore you.” Another fan wrote, “Cute but should’ve teamed up with Michael’s or Joann’s. @hobbylobby are a bunch of hypocrites.” One commenter wrote, “What? @hobbylobby ??? Love you @dollyparton, but this is just WRONG.”

Regardless of how they feel about her decision to collaborate with Hobby Lobby, all the fans who commented still seemed to confirm that they love Dolly as a person.

Want More Dolly Parton?

This isn’t the first time Dolly has partnered with a brand to bring licensed Dolly Parton products to her fans. And it probably won’t be the last. In 2018, Dolly appointed IMG as her first exclusive global licensing representative. The goal of the collaboration is to create a lifestyle brand that Dolly fans can access through a variety of platforms including Hobby Lobby. In December Dolly also released a line of Christmas-themed bakeware with Williams Sonoma. During an interview, Dolly expressed her excitement for her new lifestyle brand.

“I am excited to be working with IMG on a global scale to give my fans products that they will cherish for years to come. You might even see my mug on a mug!” said Dolly.

Dolly, we would buy a mug with your face on it any day! Gary Krakower, Vice President of Licensing at IMG said that he’s also excited to bring Dolly to fans in innovative ways.

“Dolly Parton is an international icon and we are thrilled to be working with her,” said Krakower. “Together, we look forward to building cohesive lifestyle brand products that will celebrate Dolly and bring her iconic style and personality to her millions of fans worldwide in engaging new ways.”

Outsider.com