Ahead of the CMT Artist of the Year Awards, Kane Brown is opening up about his “Worldwide Beautiful” hit’s back story. The song not only carries a beautiful message about togetherness and love, but it was released at a time when emotions and political tension were high.
Kane Brown is known for his deep voice and emotional reach. He garnered early fame through social media playing covers before signing with RCA Records and releasing two studio albums since 2016. The young artist is full of talent. Now, he’s sharing a message of peace and love with “Worldwide Beautiful” – which already won an Academy of Country Music Award for Video of the Year.
The song is a collaboration of songwriters. Some you may very well recognize. Brown describes writing the lyrics with Ryan Hurd, Shy Carter and Jordan Schmidt while sitting outside on the porch one afternoon. The “What Ifs” singer said they were looking at the beautiful nature – the birds, the trees, the people around them – and realized the world is a beautiful place.
Soon the four writers were piecing together a song about shredding stereotypes and coming together. Further, Brown said the song was written pre-pandemic in 2019. However, he knew as the world shut down, it was the perfect time to release the song.
Kane Brown Music Video Close to His Heart
Additionally, Brown says making the music video was his biggest production yet. This part was really special for him as it spoke more powerfully than the lyrics alone.
He described one particular moment when there are children of several races playing together. They’re not concerned with the destruction around them. But the adults are facing television sets sharing world news with blindfolds on.
It’s a commentary on being “blinded by the media,” Brown says. Further, the country singer goes on to say that hate isn’t inherited, it’s taught – and that we can do better.
“White churches, black churches
Different people, same hearses
It’s kinda hard to fight with each other
Laying down in the ground, six under
At every show I see my people
They ain’t the same, but they’re all equal
One love, one God, one family
You’re missing every colorIf you’re only seeing black and white
Tell me how you’re gonna change your mind
If your heart’s unmovable
We ain’t that different from each other
From one to another, I look around
And see worldwide beautiful..,” the opening lyrics say.
Brown went on to say, he’s really proud of the song and its message. He’s being honored along with Mickey Guyton, Luke Combs, Kelsea Ballerini and Gabby Barrett.