Country music star Kelsea Ballerini performed a virtual concert on Thursday Night for members of Verizon Up, Verizon’s customer loyalty program.
Ballerini began gearing up for the epic virtual concert a while ago. She announced in November that it would be held on December 3. The country star took to Twitter early in the morning on Thursday to let her fans in on her excitement.
“Playing a virtual show tonight and it honestly feels like Christmas I’m so excited wow,” Ballerini wrote on Twitter.
Kelsea Ballerini Opens Up in Interview
The country star recently opened up in a question-and-answer session with People Magazine about what the concert meant to her. She says it was great to reunite with her fellow band members. In addition, she was able to spend time with some of the other female artists involved.
“My road band and crew — they’re my family. We’ve been together more than we’ve been with our spouses and closest friends the last few years,” Ballerini admits. “So being separated from them for this long has also been … it’s just been difficult, it’s been different. This is another opportunity for us to check-in.”
The concert was not only important from a social perspective but from a financial one as well. Ballerini says that the concert on Thursday night, in particular, allowed her to keep her band members paid up.
Due to the ripple effects from the coronavirus pandemic, the singer has only been able to perform a couple of times this year. As a result, the music industry has been affected at seemingly every level: bands, crew, bus drivers, bus companies, and production.
“This show, in particular, allowed me to not have to furlough my band. So that’s something that not a lot of people have talked about that I’m so grateful for,” the country artist explains. “And that’s another reason that I’m so excited to perform — because I’ll know that not only am I getting to perform this new music for fans virtually, but it’s also a show that allowed me to keep paying my band and their families. So it’s a really, really big deal to me.”
Besides Ballerini’s show, Verizon launched a new initiative in October that will feature countless virtual concerts from female musicians. Other artists that took part include Maren Morris, Brittany Howard, Brandi Carlile, Jessie Reyez, KAROL G, Maggie Rogers, Chloe x Halle, and Billie Eilish.