Country artist Lee Brice is part of the “Drinking Class” with “More Beer” from a partnership with Yuengling.
The collaboration will be part of the ‘Stars & Stripes’ program, which supports our nation’s military. In a press release from today, the public relations agency announced that Lee Brice would be the beer company’s official Brand Ambassador. In addition, the artist will also be holding personal appearances and performances for the brand. Further, he will hold fan meet & greets and giveaways.
Lee Brice says the collaboration is all he could have hoped for since it includes all his favorite things.
“I am thrilled to team up with a family-owned brewery and serve as brand ambassador for their Stars & Stripes program. Spending time with my family, supporting our troops, and enjoying a nice, cold beer are three things I love in life, so you could say this is the best of three worlds.”
Lee Brice and Yuengling Support Stars & Stripes
Yuengling’s Stars & Stripes program will work through Team Red, White & Blue. The group is part of the nation’s largest veteran health and wellness community. It also strives to better the lives of American veterans.
Lee Brice and Yuengling will raise money for Team Red, White & Blue through “special cans and packaging, in-store point of sale support, and many more fan-centric activations throughout 2021.”
This isn’t the first time either will be supporting our troops, however. It’s something both continuously donate and fundraise for. Yuengling says they are proud to be supporting the military.
“As America’s Oldest Brewery, we are thankful and proud of the brave and dedicated men and women who have made tremendous sacrifices to protect our country’s freedom, honor, and independence,” said Wendy Yuengling, Chief Administrative Officer, and 6th generation family member, D.G. Yuengling & Son, Inc.
“Lee’s commitment and devotion to our nation’s heroes embodies the patriotism of the Stars & Stripes program. Our partnership and the launch of our Stars & Stripes program demonstrates both our commitments to providing meaningful assistance for military members and their families during this challenging time.”
If this means we have to drink more beer to support our military, say less. We will head to the fridge now.