Luke Bryan Hops on the Hard Seltzer Trend Releasing His Own Beverage ‘With a Southern Twist’

by Chris Haney
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On Wednesday, country star Luke Bryan reintroduced his Two Lane American golden lager and welcomed a new hard seltzer to the mix.

In early 2020, Bryan launched Two Lane Lager in collaboration with Constellation Brands. Constellation is responsible for other large beer brands like Corona Extra, Modelo Especial and Pacifico. However, the collaboration hit pause on the production of the alcoholic beverages soon after because of the COVID-19 pandemic.

Bryan was disappointed when he announced the company’s decision to pause production back in September. But he’s fired up about reintroducing his collaboration to the public as it hits shelves all over the Southeast. As of now, fans can find Bryan’s beers in Tennessee, Alabama, Georgia, Florida, North Carolina, South Carolina, and Virginia. Additionally, they plan to expand the distribution of the beer in the near future.

“Y’all, the wait is finally over. @twolanebrewing beer and hard seltzer is back on shelves across the southeast and I couldn’t be prouder. Check out drinktwolane.com for the location nearest you. Cheers,” Bryan wrote on Instagram.

Luke Bryan Talks About His Two Lane Collaboration

After a successful test run in Georgia, Luke Bryan and Two Lane Beer are distributing their new hard seltzer drinks beyond the Peach State.

The company is offering a variety of hard seltzers, including four different options. Specifically, the hard seltzer options offer fans a literal taste of Bryan’s home with their Southern-inspired flavors. They include Cherry Limeade, Peach Tea, Blueberry Lemonade, and Watermelon Punch. Bryan says he loves both the lager and the seltzers and hopes his fans do as well.

“It’s no secret that I love a good time, and I’m also deeply connected to my roots,” Bryan explained in a news release. “Two Lane has found the perfect balance, combining my celebratory approach to life and my connection to home. I’m very excited that Two Lane is back on shelves, and I can’t wait for people to get their first sips of Two Lane Hard Seltzer. It’s a great complement to the lager, and I hope y’all love it as much as I do.”

The country musician isn’t just the face of Two Lane. In fact, he worked closely with Constellation from tastings to the creative development of all the beers. Constellation Brands executive vice president and managing director Jim Sabia called Bryan an “incredible co-creator.”

“Two Lane is a natural extension of our high-end portfolio, and we are thrilled not only to get lager back on shelf, but to also offer Two Lane Hard Seltzer to fans across the Southeast,” Sabia said. “We found an incredible co-creator in Luke Bryan. He’s down to earth and is direct in sharing his likes and dislikes. So working with him and evolving the Two Lane brand has been a really fun ride.”

Outsider.com