Whiskey Myers Helps Resurrect Texas-Based Bourbon

by Jennifer Shea
whiskey-myers-helps-resurrect-texas-based-bouron

Country-rock band Whiskey Myers is collaborating with Texas-based Treaty Oak Distilling on a new product. They’re rolling out the new Red Handed Bourbon, a 95-proof whiskey that celebrates both brands’ East Texas roots.

The band, like the distillery, got their start in East Texas, where their local following loved their high-energy concerts and distinctive sound. Five albums later, they are playing packed shows across the country.

“We celebrate our Texas roots every day at Treaty Oak, and partnering with Whiskey Myers, who have seen a meteoric rise since they cut their teeth right here in the bars and venues of Texas – we couldn’t have dreamt of a better partner,” Tony Gonzales, Treaty Oak’s chief marketing officer, said in a statement. “Whiskey Myers embodies the rebel spirit that our Treaty Oak team has – the desire to break from convention and strive for the best, most authentic results. We’re excited to work with them well into the future.”

Whiskey Myers Really Loves This Bourbon

This bourbon offers a new spin on Oak Distilling’s previous Red Handed product. It was made to the band’s specifications by Bardstown Bourbon Company. The final result: a mash bill of 70 percent corn, 21 percent rye and 9 percent barley. Careful drinkers will discern notes of honey, caramel, kettle corn and cured tobacco.

“It may surprise some people that, despite our name, we actually haven’t always been big whiskey drinkers. We’ve had other opportunities to collaborate with whiskey brands over the years, but we never found the right fit – until we met the team at Treaty Oak Distilling,” Whiskey Myers lead guitarist John Jeffers said. “We connected with the people behind the brand immediately and related to everything they stand for – so much so that it inspired us to learn more about the spirit and find a drink we really love. We’re excited to share it with our fans.”

The bourbon’s suggested retail price is $39.99. Curious? If you happen to be in the area for the band’s upcoming Wiggy Thump Festival in Palestine, Texas, you can join both brands in toasting the launch of the bourbon and try a free sample.

Band Is Doing Better Than Ever

As the new collaboration suggests, Whiskey Myers is doing well these days. The band’s recent self-titled fifth studio album, which they produced themselves, debuted at No. 1 on the Country and Americana/Folk charts. Meanwhile, it debuted at No. 2 on the Rock chart and No. 6 on the Billboard 200 chart.

The band has sold more than 1.1 million albums thus far and has racked up more than 1.3 billion streams. Their music has also been featured on the TV shows “Yellowstone,” “SEAL Team” and “What/If” and in the movie “Those Who Wish Me Dead.”

Moreover, the bourbon collaboration shows that Whiskey Myers’ star power is now considered bright enough to carry new lines of merchandise. Whiskey drinkers, bottoms up!

Outsider.com