In all of Jeremy Clarkson’s 61 years, he’s proven to be a jack of all trades. From journalist, car enthusiast, game show host – and now farmer – the British columnist is adding to his list of skills. And he’s not only bringing awareness to the United Kingdom’s farming challenges, Clarkson is successfully enacting change.
With his recent award, the National Farmers’ Union (NFU) Farming Champion of the Year 2021, Clarkson is drawing attention to the industry. He picked up the award after a successful debut of “Clarkson Farms.” The Amazon Prime show illustrates Clarkson’s struggles. Those struggles includes a pandemic, being new to farming, dealing with animals and wildlife and also poor weather.
Despite these challenges, Clarkson is garnering attention for his efforts.
“When it comes to recognising someone who has done their best to showcase British food and farming over the past 12 months, no-one has earned this award more than Jeremy Clarkson,” NFU President Minette Batters said, according to the Daily Mail.
“His show has really resonated with the public, brought alive the ups and downs of our industry to a huge new audience, and transported British farming into the living rooms of families across the country.”
Jeremy Clarkson Receives Government Recognition
Minette also added more context.
The NFU President explained exactly where Clarkson has highlighted issues.
“Now, they are battling labour shortages, supply chain disruption and rising costs, which are causing severe problems for essential food producing businesses. Through all of this, Jeremy Clarkson has been a vocal champion for the British farming industry. His enthusiasm comes through in spades and his overwhelming and continued support for the NFU’s Back British Farming campaign makes him a very deserving winner of this prestigious award.'”
While the motorist purchased the land in 2008, this is his first stab at running it. And he’s been outspoken about the industry’s toughest issues – including self-sufficiency of food production.
The journalist is even getting attention from the country’s government.
Environment Secretary George Eustice said, “I think that Jeremy Clarkson’s programme has done a huge amount to raise the profile of agriculture and some of the challenges it faces…It really doesn’t make sense to be subsidising land occupation on land tenure. So it is right that we move away from that but the heart of your question is we need to make this change gradual, so we are going to make incremental changes over seven years.”
The award is a step in the right direction. In addition to the publicity of Clarkson’s show, it’s also bringing awareness to an industry that’s struggling worldwide.
The show “Clarkson’s Farms” debuted on Amazon Prime in June of this year. So far, the series has eight episodes. All episodes are available to stream on the network.