Chip and Joanna Gaines, known first for their TV show “Fixer Upper,” quickly cemented themselves as one of the most iconic duos to grace TV. Their charm, humor, and grace captivated audiences.
However, the iconic couple is taking on a whole new role in television following the launch of Magnolia Network this month. The two are now taking on life as media executives.
Chip and Joanna Gaines on Discovery+
In many ways, this was the worst time to start up a cable network. The number of Americans watching cable or satellite TV has taken a drastic fall. The couple had always put family and their business first and admits that “TV found us” when they were never really looking in the first place.
“Fixer Upper” hadn’t been in either star’s plans in life. The two had spent a decade as business partners with a knack for flipping houses. According to The Hollywood Reporter, it was at this time that High Noon Entertainment gave them a call. They had seen one of their extraordinary homes (a fixer-upper, if you will) and convinced the duo to film a pilot.
The two carried the show for five seasons before feeling the stress and pressure that came with it. Each season required about 17 homes to be remodeled, which was growing more and more grueling each season.
They took a year off, ignored Hollywood calls, and continued to grow their family of now five children. They focused on the Magnolia Brand, which has largely taken hold in Waco, Texas. Eventually, the team was ready for more serious discussions. Apple TV+, A+E Networks, and High Noon parent company ITV America all flew to see the Gaineses but fell short. Chip and Joanna Gaines then had to choose between Netflix and Discovery.
“The other suitors would call back — like it was a negotiation tactic. They were like, ‘Oh, it has to be more money …'” Chip Gaines said.
Battling the Network Decline
A major reason for choosing Discovery is that the couple was hesitant to return in front of the screen. Chip and Joanna Gaines secured an agreement that they wouldn’t have to front another series as a requirement. Regardless, Chip and Joanna are going to make plenty of appearances on the network. That includes a nine-episode reboot of “Fixer Upper” which they are producing, called “Welcome Home.”
There will also be a documentary about Chip Gaines attempting to train for and eventually run in a marathon.
Although the couple is facing off against the death of cable, they are optimistic it will all work out. Given the fact that their original show was widely popular and the other business ventures (cookbooks, autobiographies, restaurants, bakeries, and product lines at grocery stores) have all been massively successful, Chip and Joanna will likely survive the trek.
“We can’t stop cable from dying, that’s not our mission. But while it’s still available, we hope you spend an hour or five with us and leave feeling like it was time well spent,” Joanna Gaines told the news outlet.