HGTV has graced TV screens all over the country with one of the most entertaining and good-hearted couples, Chip and Joanna Gains from “Fixer Upper.”
If you know anything about decor, you may know that Joanna Gaines has singlehandedly had a massive impact on the rise of the very popular “Farmhouse-chic” design style in the late 2010s. With the success of “Fixer Upper,” the couple’s success went drastically uphill.
Joanna has her own Target line called “Hearth & Hand with Magnolia,” which includes all kinds of decor and lifestyle products. The couple owns three stores in Texas as well since Joanna has a passion for cooking and baking (see also her best-selling cookbooks).
‘Fixer Upper’ Stars’ Milestone
Clearly, Chip and Joanna Gaines know a thing or two about being successful business people. Recently, the couple launched their own network called “Magnolia Network.” It launched on Thursday, July 15, on the Discovery+ platform and the Magnolia app.
Between the cookbooks, home decor products, Magnolia farms, restaurants, and spin-off series, the couple has racked in a lot of dough. The couple, who break apart homes in need of a massive makeover and make something that takes your breath away, knocked a financial milestone out of the park.
According to Ok! Magazine, the Gaines are now “worth in excess more than a billion dollars with the arrival of their new network.” Insiders shared that the coveted Magnolia brand alone is now worth about $750 million. However, through book deals, magazines, and Target and Anthropologie lines, millions more were added to that grand total.
Impact Of Chip And Joanna Gaines
“Fixer Upper” clearly had a massive impact on avid TV watchers. This is somewhat ironic since Chip and Joanna Gaines don’t have a single TV in their home. The hope for Chip and Joanna Gaines is that some of the shows on Magnolia Network can inspire similar feelings in people. It’s also bringing a reboot of “Fixer Upper,” which they originally ended in 2017.
“With every show that’s on the network, our hope is that when others finish watching it, that they say, what’s untapped in my life? What fear is keeping me from that?” Joanna explained. “Whether it’s small or big, it’s that ‘hey, they inspired me to move forward with this.’ That’s our hope, that when people watch these stories, that they can somewhat relate to the talent’s vulnerability,” the Gaines said to Oprah Winfrey in a recent interview.
The Magnolia Network will offer mainly non-scripted stories that focus on authenticity and realness. Besides giving countless people the opportunity to share their voice and their passions, the Gaines also helped rebuild Waco, Texas.
According to Vox, in 2018 alone the city welcomed 2.5 million tourists, many of which likely flooded to the “Fixer Upper” couple’s Silos District.
Chip and Joanna are just the gifts that keep on giving.