Who ya gonna call? The marketing team behind Ghostbusters: Afterlife to congratulate them because their all-out approach appears to have paid off. The newest sequel is turning heads during its opening weekend with $44 million and counting.
Those numbers are right on pace with the 2016 installment from Paul Feig, which hauled in $46 million. Considering all of the challenges the 2021 follow-up has had to deal with, $44 million is impressive indeed. We saw No Time to Die set pandemic-best numbers this week. Are movie theaters back to stay? Only time will tell, but Ghostbusters: Afterlife may prove to be an important measuring stick.
The movie is available to watch exclusively in theaters. And the lack of paid streaming options has undoubtedly affected the box office numbers. According to Deadline, the upcoming holiday week means a massive boost for those numbers too. With K-12 schools off starting Wednesday and college students home for their short Thanksgiving breaks, Ghostbusters afterlife stands to enjoy some continued box office success.
It’s worth noting that the movie seems to be performing best in the Midwest. And more than a third of ticket sales were for showings before 4 p.m., which the outlet cites as an indicator for families showing up in droves.
Oh, and we weren’t kidding when we said Sony went all-out with their marketing strategy. Promo spots were shown everywhere, from TikTok to TV commercials featuring Kansas City Chiefs tight end Travis Kelce figuring out a proton pack.
It didn’t stop there. Sony Pictures Entertainment minted custom Ghostbusters: Afterlife NFTs, they had a limited-time event going in Fortnite, and toy-maker Hasbro even got involved. It’s safe to say the studio didn’t limit itself to a single target demographic.
Bill Murray is Loving the ‘Ghostbusters: Afterlife’ Reception
In the current sequel, Bill Murray and the original Ghostbusters take a back seat to Paul Rudd and Finn Wolfhard. But that didn’t stop the iconic funnyman from appearing in Afterlife alongside Dan Akroyd and Ernie Hudson.
During a recent appearance on Jimmy Fallon’s Tonight Show, the Dr. Peter Venkman actor joked about the critical reception of his new movie.
“Everyone who has seen it says that they cry at the movie. So it should be an extremely successful comedy,” said Murray.
But Bill, Dan, and Ernie aren’t the young men they were when filming the original movies. And lugging around all of that heavy equipment on set caught up with the guys who launched the franchise.
“It hurt,” Murray continued. “There was a lot of pain.”
Of course, fans will notice the absence of one of those original members. Harold Ramis, the actor behind Egon Spengler, passed away in 2014. Murray and company sorely missed his presence.