“Yellowstone” is rolling out some new gear in honor of Amazon Prime Day.
The show has made available new decorative cellphone cases and T-shirts just in time for Amazon Prime Day this year. And they announced the new additions on the “Yellowstone” Instagram account.
“Be the first to get new phone cases to match your favorite official #YellowstoneTV T-shirts and apparel,” the post reads. “All NEW for @amazon #PrimeDay! Tap the link in our bio.”
That link leads to a full page of new gear. Also available on Amazon Prime Day: a limited edition gift set featuring the first three seasons of the show and four drink coasters for $49.99.
Not only that, but season 2 is available for $9.99 this Prime Day — half the normal price.
Prime Day is Amazon’s annual savings bonanza for Amazon Prime members. It runs October 13 through 14.
This year, analysts predict Amazon Prime Day will launch the holiday shopping season, Time reports. That’s because after Amazon moved Prime Day from July to October, competitors like Target, Macy’s, Best Buy and Walmart decided to lure customers with their own discounts on the same day.
“On Prime Day, Amazon is not the only place to shop,” Sara Skirboll, shopping and trends expert at RetailMeNot, told Time. “There’s going to be hundreds of other retailers competing with deals and savings opportunities. It’s really in the shoppers’ best interest to look around.”
Amazon started Prime Day in 2015 on the company’s 20thanniversary. In 2019, according to a company press release, Amazon sold 175 million products on Prime Day.