Kevin Costner Box Office Flop Turning Into Major Netflix Hit

by Victoria Santiago

When The Guardian hit box offices, it didn’t seem like fans were too thrilled or interested in the movie. But Kevin Costner and Ashton Kutcher’s flop of a film has been climbing the charts on Netflix. Over the course of the past week, it actually made it into Netflix’s Top 25 list.

When The Guardian came out, it got a 37% rating on Rotten Tomatoes. The rating system on the site is sometimes hit or miss, so a low rating isn’t the end of the world. However, the film only managed to bring in $95 million from box offices. To compare, the film’s budget was $70 million.

The Guardian focuses on a veteran rescue swimmer (played by Costner) who spends his time mourning his old crew whilst teaching new recruits. That’s where we meet Ashton Kutcher’s character, a former swimming champ who thinks highly of his abilities. Over the course of the film, the two change their distrust and dislike for each other into mutual respect and friendship.

There’s no telling exactly why people on Netflix are starting to get drawn to the film. But one thing is clear, there’s definitely a newfound appreciation for the Costner flick.

Other Box Office Flops Are a Hit on Netflix, Too

This phenomenon isn’t limited to a single Kevin Costner movie, oh no. In fact, the same thing recently happened to a film that Sylvester Stallone was in.

Bullet to the Head came out in 2012, so it’s a little bit newer than Costner’s film. It also has a higher rating on Rotten Tomatoes (45%, to be exact). The film received a similar scoring of 48% on Metacritic. The budget for the film was $40 million. Alas, it only grossed $22 million in box offices. That makes it the worst opening weekend that Sylvester Stallone has had in 32 years, and his second-worst opening weekend of all time. First place goes to Nighthawks, which was released in 1981. Surprisingly, Nighthawks has higher ratings on Rotten Tomatoes.

Bullet to the Head is sitting pretty on Netflix’s Top 10 list this week. This is interesting because the film isn’t even available to watch on Netflix in the U.S. The majority of views are coming from Europe. Specifically, Austria, Germany, and Switzerland have all contributed to the large amount of views the movie has recently gotten.

Streaming content changes constantly. Perhaps we’ll continue to see this trend of box office busts rising the ranks on Netflix. How many cult classics are out there waiting to be rediscovered by streaming fans? I suppose we’ll know soon enough.