Kid Rock Shares Trailer for ‘One-of-a-Kind’ Nashville Christmas Experience Created by Tour Crew

by Madison Miller
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For many people, going to concerts was an integral part of their lifestyle. Due to COVID-19, most people haven’t had a concert experience for almost a year. Kid Rock is hoping to help change that.

49-year-old musician Kid Rock is helping promote a drive-thru experience that mimics some of the elaborate stagings and spectacles seen at concerts and music festivals.

Kid Rock posted on his Twitter, “Be sure to check out this one of a kind audio visual experience developed by the designers, crew, programmers, and vendors we use on tour that have experienced some of the most direct economic devastation this year. I am sure it will be a sight to see!!”

The video starts out by showing what these past crews have been able to miraculously create in the past. It show concert footage from artists like Billie Eilish, Kacey Musgraves, and several others. While the music in the background sounds like a toy box that’s about to burst open, the reality is a spectacular and bright showcase of holiday cheer.

Christmas Lights Drive-Thru in Nashville

The event is called “Jingle Beat” and will be happening from Dec. 4 through Dec. 31. The lights and musical display are all set on the large Nashville Fairgrounds Speedway. The Nashville Predators, EAMOTION, and Gallagher staging all teamed up to create this drive-thru experience.

People will be able to take their cars and follow along a set path. Around them are displays of bright holiday lights and decorations on a massive scale.

During the drive-thru, festive Christmas music remixes will be playing all throughout. The event mimics what other communities have done in the past. However, the scale and production value appears to be taken to another level.

The two-mile Nashville spectacle also features lasers, a 50-foot pyramid with images from 2,000 video panels, and 400-foot wide projection-mapped surfaces.

Since most concerts have been put on hold for the time being, many of those who work behind-the-scenes have been out of a job for nearly a year. Through this COVID-19 safe experience, the hope is to spread holiday cheer and put some very talented people back to work.

According to Nashville Music City’s website, the tickets will be between $45-$60 per vehicle and can be purchased here.

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