Per the Hollywood Reporter, this year’s AMAs ratings are a massive drop compared to 2019. The AMAs clocked in at 4.01 million viewers, which is the lowest-ever in the show’s history and in sync with a general drop in award show ratings.
The rating is a 40 percent drop from 2019. Further, the show flopped in the 18-49 demographic, with a 1.0. That’s 41 percent worse than the 2019 edition of the award show.
The exact reason for the drop off is unclear. Some of it could be attributed to overall award show “fatigue” over the years. Another potential reason is “cable-cutting.”
eMarketer reports that an estimated 31.2 million households will have gotten rid of their cord TV subscription. Considering award shows are classically watched live and in primetime slots, it only makes sense that they will continue to see a downturn in viewership.
NFL Ratings Soar on Sunday Before Thanksgiving
While the AMAs are likely not pleased by their ratings, the NFL might be encouraged by a recent boost. The late-afternoon FOX matchup between the Indianapolis Colts and Green Bay Packers is FOX’s best-performing game since the first week of the year.
The clash drew 23.91 million viewers. In addition to a strong late-afternoon game, Sunday Night Football put up 19.57 million average viewers, which, like FOX, is the network’s best-performing game since the opening week.
CBS also is seeing a positive trend. The network’s pair of games this past Sunday was another increase in viewership. FOX’s doubleheader did not do as strongly as the week prior, but that is likely due to an anomaly, says the Reporter.