This is almost too much classic TV for us to handle. In 1988, McDonald’s assembled an Avengers-like team of iconic characters from television to advertise their double cheeseburger reunion.
From their respective shows, we have Barbara Billingsley and Ken Osmond as June Cleaver and Eddie Haskell interacting.
“My, that’s a lovely double cheeseburger you’re eating Mrs. Cleaver,” Eddie says.
Next up is Bob Denver in his iconic Gilligan hat, “I love French food,” he says, snacking on some fries.
The first commercial ends with Buddy Ebsen’s Jed Clampett signing off, “Y’all come back now, y’hear?”
The second commercial is more of the same, with the addition of Don Adams and Al Lewis.
It’s hard to imagine a setting with all of these characters gathered in the same place. Where could you see all of these iconic television figures interacting with one another besides a McDonald’s commercial?
McDonald’s Has a Long History of Celebrity Endorsements
In recent years, McDonald’s took a step back from its celebrity endorsement deals. That is until they opened the floodgates with their Travis Scott partnership in 2020. Before then, the last celebrity deal for a branded meal they did was with Michael Jordan back in 1992. Some may remember the McJordan Burger from those days.
That isn’t to say McDonald’s stopped using celebrities entirely. On the contrary, in the same vein as these 1988 commercials, the world-dominating fast-food chain frequently uses famous faces to plug their fare. Ironically, many of them are world-class athletes. Everyone from Larry Bird to Alex Morgan has lent their voice to the chain.
The Fast-Food Chain Has Even Helped to Create Celebrities
For all their usage of celebrity faces to help sling burgers, McDonald’s played a role in creating one of the most beloved sitcom characters of all time.
That’s right. None other than Jason Alexander of George Costanza and “Seinfeld” fame appeared in a 1985 McDonald’s commercial. And not only does he appear, but he also performs a musical number revolving around a quarter pounder offering.
The “McD L.T.” saw the burger itself separated from the fresh ingredients. This was done to keep the “hamburger hot, and the lettuce and tomato cool and crisp.”
You can watch the eventual “Seinfeld” star sing and dance below.
Alexander already had a few acting credits to his name by this point. But they were nothing to write home about, compared to his future roles, at least.