Yellowstone TV: All 3 Seasons Continue to Rack in Digital Sales as Fans Wait for Season 4

by Jennifer Shea
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“Yellowstone” fans aren’t going cold turkey as they wait for Season 4 to start. All of the first three seasons of the Paramount Western are gracing a key Top 10 most-watched list. 

The list, which is compiled by the Digital Entertainment Group, includes U.S. digital sales, digital rentals, DVD and Blu-Ray purchases. 

“Yellowstone” Seasons 3, 1 and 2 rank at sixth, seventh and eighth place on the list, respectively, after films like Hocus Pocus, Harry Potter and Back to the Future.

CinemaBlend breaks it down to find that the first three seasons of the show hit the Top 10 list almost entirely from digital sales and rentals. People could stream “Yellowstone” through NBC’s Peacock. But the fact that they’re buying “Yellowstone” instead, without gaining access to Peacock’s library, hints at their single-minded devotion to the show, CinemaBlend argued. 

Fans had better enjoy it while it lasts, though. Because in a Deadline interview this summer, show creator Taylor Sheridan suggested that the show will end at a predetermined point, and that point is fast approaching.

“I know how it ends,” Sheridan said. “I know how the series ends, and you have to move in a straight line toward that end. You can’t walk in circles, waiting to get there, because the show will stagnate. So, you have to keep moving forward, and there have to be consequences in the world, and there has to be an evolution toward a conclusion.” 

Translation: they’re already planning for the final season. And they know when it will be.

“Can that be another two seasons beyond this?” Sheridan added. “It could. I don’t see this as a procedural show. So, it’s not something that we could extend indefinitely. I don’t think anyone would want to do that; you’d cheapen the product. I haven’t had that conversation with the network or the studio yet. I’m sure it’s coming, but I would think that you would want this to end on an upswing as opposed to a plateau or a descent.”

Outsider.com