Ford announced on Tuesday (January 4th) it will be nearly doubling the production of electric F-150 pickup trucks. It will make 150,000 vehicles per year to meet high customer demand.
In a press release, Ford stated that the production of the F-150 Lightning will take place at the Rouge Electric Vehicle center. Which is located in Dearborn, Michigan. The company also declared that beginning Thursday (January 6th), the first group of reservation holders will be invited to place their orders for the F-150 Lightning.
Speaking about the production update, Kumar Galhotra, President of the Americas & International Markets Group at Ford, said there are nearly 200,000 reservations. “Our teams are working hard and creatively to break production constraints. [This is in order] to get more F-150 Lightning trucks into the hands of our customers.”
Galhotra went on to say, “The reality is clear: People are ready for an all-electric F-150. Ford is pulling out all the stops to scale our operations. And increase production capacity.”
Meanwhile, Ford explained it is implementing a wave-by-wave reservation process. This is to meet the unprecedented customer interest. Reservation holders are asked to watch for an invitation through email over the next few months. Those who don’t receive invitations to convert for a 2022 model year will have an opportunity to order a future model vehicle in due course.
Ford said a small task force of employees from manufacturing, purchasing, strategy, product development, and capacity planning to find ways to quickly adapt. They will also expand the production of the pickup. The company is now working with key supplies to find ways to increase the capacity of electric vehicle parts. This includes battery cells, battery trays, and electric drive systems.
Ford Shares More Details About the F-150 Lightning
Along with the production news, Ford announced more details about its F-150 Lightning. The car brand stated that the production-level trucks will be used for testing in real-world customer conditions, collectively accumulating one million miles. Production of the 2022 F-150 Lightning pickup will begin this spring. The cost for the truck is starting manufacturing price of $39,974. This is before potential federal tax incentives
Meanwhile, Ford also declares it is committing to leading the electric vehicle revolution. It is investing more than $30 billion in electric vehicles through 2025. “Over the next two years, Ford aims to emerge as the clear No. 2 electric vehicle maker in North America and then challenge the No. 1 spot as huge investments in battery and electric vehicle manufacturing come onstream.”
Ford goes on to add that within 24 months, it will have the global capacity to produce 600,000 battery-electric vehicles annually.