Halloween Consumers Are Reportedly Spending a Record $10 Billion on the Holiday

by Jacklyn Krol
Mark Wilson, Getty Images

This year, consumers spent over $10 billion on Halloween.

According to The National Retail Federation, Halloween spending is at an all-time high of $10.14 billion. Last year, 2020 brought $8.05 billion according to the Prosper Insights & Analytics survey. Each consumer will be spending an average of $102.74 on the holiday this season and plans to actually celebrate and partake in festivities have also increased. 65% of Americans plan to celebrate.

This year 69% of people will be handing out candy while almost half will decorate their homes. 47% will be dressing up and 44% of people will be carving a pumpkin. This year, people will be celebrating the spooky in style!

Americans plan to spend more than ever to make this Halloween a memorable one,” NRF President and CEO Matthew Shay said. “Retailers have implemented a number of measures, such as bringing in Halloween products earlier than normal, to ensure their shelves are stocked with seasonal candy, décor, and other items ahead of this important holiday.”

Unsurprisingly, homes with children will be spending more than twice the amount of those without children. Decorations this year account for $3.17 billion while costumes are at $3.32 billion.

According to the NRF, over 1.8 million kiddos plan to dress up as Spiderman. Meanwhile, 1.6 million will dress up as a princess while 1.2 will become Batman. Additionally, 1.2 million will dress up as another superhero.

For adults, the classic horror costumes seem to be doing well this year. Most people will be dressing like a witch, vampire, ghost, cat, and pirate.

Finally, for the pets, 10% of pet owners will dress their animals up as a pumpkin. 5% of pet costumes this year will be a hotdog followed by a superhero or cat at 4%. Bumblebee comes in last at 3 percent.

All About Candy Corn

Candy corn is a Halloween classic treat. It is one of the oldest candies on the market today. The History Channel reported that it was first created by George Renninger. Prior to his official creation, farmers made similar candies. They used similar ingredients but none had the shape or colors of the classic candy.

Renninger worked at the local Wunderle Candy Company in Philidelphia. His company was the first to sell the product. However, it was Goelitz Candy Company, which is now Jelly Belly, who made it become a huge popularized sweet treat. Goelitz purchased his recipe in 1898 but didn’t call it candy corn just yet. In fact, they didn’t want it associated with corn. At the time, they dubbed it “chicken feed.” The reason behind it was because before World War I, people saw corn on the cob as animal food, not for people.