Here’s Why Some Toilet Paper Is About to Get More Expensive

by Chris Haney

Following months of toilet paper and sanitizer shortages due to the COVID-19 pandemic last year, toilet paper companies are now set to drive up the prices of their products, according to recent reports.

Shoppers beware, because some of your favorite brands of toilet paper will have increased prices soon. In addition, other consumer products, including baby and child care products, will also receive price hikes.

Kimberly-Clark is a multi-national personal care corporation that largely produces paper-based products. The company notified consumers in the U.S. and Canada on Wednesday about their decision to increase prices. According to a PR Newswire report, the “percentage increases are in the mid-to-high single digits.” Therefore, consumers can expect a 4% to 9% increase on their favorite products.

The planned cost increases will take place in late June, according to the company’s statement. Kimberly-Clark said that the price spikes “are necessary to help offset significant commodity cost inflation.”

The personal care corporation manufactures some of the most popular branded products in retail stores across the nation. They make toilet paper brands Cottonelle, Scott, and Viva. Additionally, Kimberly-Clark makes numerous baby, child, and adult care products. Those include Pull-Ups, Huggies, Depend and Poise, and more.

Toilet Paper and Other Products Facing Price Increases

According to CNN, Kimberly-Clark sells its products to numerous leading retailers across America and Canada. Businesses like Target, Walmart, Costco, and Amazon all offer products manufactured by the corporation.

Not long ago, the nation faced uncertainty over the COVID-19 pandemic. This led consumers to go into a paper product buying frenzy. Major retailers’ shelves stayed empty for days at a time. Shoppers bought up all the toilet paper and paper towels they could, leading to mass shortages.

The demand has lessened and the chain of supply is steady these days. But many citizens were left looking for alternatives during the spring of 2020 when they couldn’t purchase normal household products.

In addition to Kimberly-Clark’s products, other consumer industries have also seen price increases recently. Last month, General Mills announced that they decided to increase prices on their products as well. They said they’d be rolling out price hikes on their products including Betty Crocker, Pillsbury, Cheerios, among others.

Furthermore, according to a CNBC report, J.M. Smucker increased prices as commodity costs hit profit. Back in August, they increased the price of their Jif peanut butter as peanut field yields decreased. In return, their competitors followed suit.