HomeNewsJeep Wrangler Debuts New Limited Edition Tuscadero Pink Color

Jeep Wrangler Debuts New Limited Edition Tuscadero Pink Color

by Jennifer Shea
Omar Marques/Anadolu Agency/Getty Images

Jeep Wrangler is rolling out a striking new shade of vehicle that will be available for a limited time.

Dubbed “Tuscadero Pink,” the new hot pink shade of Jeep Wrangler is definitely eye-catching. And all Wrangler models can now be ordered in that hue.

The Jeep Wrangler has been among the top-selling vehicles in the U.S. this year, and Jeep executives seem to have figured the new color might help goose sales further. Check out the color below.

New Jeep Wrangler Color Coincides With Jeep’s 80th Anniversary

Tuscadero Pink also happens to coincide with a milestone for Jeep. The company is marking its 80th anniversary, and the celebratory shade underlines several key traits of the Jeep brand.

“With the Jeep brand celebrating its 80th anniversary, it’s the perfect time to launch a confident and custom color on the most iconic Jeep vehicle – both of which are designed to break the mold and stand out on the road and trails,” Jeep North America Vice President Jim Morrison told Fox News.

“What’s unique about colors like Tuscadero is that they draw a huge enthusiast following because they’re exciting, authentic and stand out, much like the Jeep community,” he added.

Tusacadero Pink Is Apparently a Hat Tip to ‘Happy Days’

The name of this particular tint apparently derives from “Happy Days.” In several episodes of the iconic sitcom, Fonzie (Henry Winkler) had a love interest named Pinky Tuscadero. The motorcycle-riding and demo derby-driving mechanic, played by Roz Kelly, didn’t last long. Winkler later said that they had no chemistry.

But it wasn’t just that. According to Mental Floss, the two actors clashed horribly. Kelly was an up-and-coming actress who had become a pet project of ABC chief Fred Silverman; he hyped her as the female Fonzie, making sure the fictional couple got glowing press coverage. Winkler was a Yale drama school graduate. He found Kelly abrasive, and she didn’t exactly take to him. “I grew up on welfare, so I don’t relate to rich kids,” she once said of Winkler.

So the “Happy Days” writers abandoned Silverman’s project and wrote Pinky out of the series. Which was arguably true to the character, as Fonzie was not exactly the type to settle down with one woman.

But now Jeep has tipped its hat to Pinky with Tuscadero Pink. And whatever else you may think of the color, you have to admit: Like Kelly herself, a hot pink Jeep Wrangler is not exactly Winkler’s style.