HomeNewsKraft Announces Giveaway for Grilled Cheese Incense, Because Of Course That Exists

Kraft Announces Giveaway for Grilled Cheese Incense, Because Of Course That Exists

by Anna Dunn
(Photo by Ian Willms/Toronto Star via Getty Images

Kraft announcing a giveaway for grilled cheese incense may not be on your 2021 bingo card, but it’s happening. If you’re in dire need of a house that smells grilled cheese, this may be the giveaway for you.

Kraft is advertising the incense as “grilled cheese-cense” because, of course. This is hosted by the Kraft Singles branch of the cheese empire.

Kraft is one of America’s favorite companies for all things cheese-related. They’ve made the incense in honor of National Grilled Cheese Day, which is April 12th. Not only are they giving away 1,000 free packets, but all packets include a kraft brand incense holder.

Kraft will hold their “cheesecense” giveaway from April 12th-April 15th. All you need to do to enter is tweet out the hashtags #breethecheesy and #sweepstakes. So far, the tweet seems to be a hit, with most of the responses from people excited to enter the contest.

Other Recent Giveaways

Kraft isn’t the only company that’s been participating in out-of-the-box giveaways. Krispy Kreme has been doing a giveaway, but for a very different cause. The donut company has recently come under fire for offering free donuts for those who have their COVID-19 vaccine.

Critics said the move offered people “unhealthy food” when staying healthy is more important than ever. Krispy Kreme, along with many others, argued that nobody had to get a donut if they didn’t want to, and it was a generous give-away with the intent of promoting herd immunity.

Burger King also recently participated in a giveaway that got a lot of buzz. They gave away 1,000 PS5 Consoles late last year. Taco Bell did a similar promotion, giving customers the chance to win an Xbox series x by purchasing a medium or large drink.

Companies like Burger King, Krispy Kreme, Taco Bell, and Kraft are continuously finding out-of-the-box ways to market their food. Some companies like Krispy Kreme do it for causes, while others like Kraft do it as a playful marketing trick to get people interested. Some cause a lot of controversy and conversation, while others seem to fly relatively under the radar.

For many people, the smell of grilled cheese is pleasant and nostalgic, if not a bit hunger-inducing. If you love the smell of grilled cheese and want to bring that to your home, this could be a fun giveaway. Unlike many giveaways, you don’t have to buy anything to enter. Kraft even made a whole website dedicated to the giveaway if you’re curious about making your home smell like your favorite food.